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Mobile 3.0 gets German DVB-H licence
25 Jan 08
Country: Germany
Source: Online Services/Intelligence/Mobile/Updates

Mobile 3.0, a joint venture between German mobile TV wholesaler MFD and publishing house venture Neva Media, has been awarded a licence to operate the upcoming DVB-H platform in Germany. T-Systems Media&Broadcast (TSMB), recently acquired by TDF, obtained the licence to build the network in October. The mobile TV platform is expected to launch by Spring 2008 in time for the European Football Championship. The service will include about 15 TV channels. Public broadcasters ARD and ZDF and commercial stations RTL, SAT.1, Pro Sieben, VOX, n-tv and N24 are already on board. Regional programmes and radio services will also be offered.

Our take...
MFD already operates a mobile TV platform in Germany which uses technology standard DMB and which has also been deployed with TSMB. Local mobile operators O2, T-Mobile and Vodafone have created a joint venture and applied as well for the licence. However, media authorities favoured the more experienced TSMB/MFD duo. The German government has been clear about remaining technology agnostic although European Commissioner Viviane Reding is pushing the adoption of Nokia-backed DVB-H across the EU. The best way for Germany to strengthen the future coexistence of DMB and DVB-H is through awarding the DVB-H licence to the existing DMB platform operator. Screen Digest welcomes this decision in a nascent mobile TV market which ought to preserve existing services instead of adding pressure on them through unfavourable regulatory decisions.


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