Our take...
Expanding on new territories is key to an ad-funded company such as Blyk. Not only does the European roll-out increases the total inventory of advertising items, it also allows Blyk to offer advertisers international campaigns opportunities. Big brands such as Unilever, McDonalds and L'Oreal are already allowing budgets on Blyk's platform. Reaching critical mass both in terms of users and territories is important, as operators are already trialling ad-supported communications in territories outside Europe where regulation is more lenient and the prepay base more important.