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Mobile Advertising as seen by 'the Analyst'


Territories covered

Western Europe
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,
Central and Eastern Europe
Czech Republic, Hungary, Poland, Slovakia, Slovenia,
North America
Canada, USA,
Asia-Pacific
China, India, Japan, South Korea,

Author/s

Julien Theys
Julien Theys
Published: 27-May-09
Presentation given by Julien Theys on March 16, 2009 at an IAB Europe mobile advertising workshop held in Brussels.

The slideshow includes forecasts on the mobile content advertising market, figures on VC investment and mergers and acquisitions in mobile, as well as an analysis of key player's mobile strategies such as Google and Microsoft.

Analyst intelligence & notices

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