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Nineteen VoD markets added to TV Intelligence
Territories covered
Western Europe
Austria,
Belgium,
Denmark,
Finland,
France,
Germany,
Greece,
Ireland,
Italy,
Netherlands,
Portugal,
Spain,
Switzerland,
UK,
Central and Eastern Europe
Czech Republic,
Estonia,
Poland,
Romania,
Slovakia,
Slovenia,
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Published:
14-Nov-07
Television Intelligence has expanded its coverage of TV-based VoD services to encompass the whole of its European dataset, providing detailed company level on-demand revenue breakdowns for all of the major European cable, IPTV, satellite and DTT operators. New tables include data on: - On-demand enabled homes
- Operator, platform and country level revenues and ARPUs
- Revenues and ARPUs by delivery system and content type
- Operator market shares
The new coverage has also allowed Screen Digest to accurately gauge the size of the European walled garden TV VoD market and the direction it is taking over the next five years. Key findings include:
- Revenues generated from on-demand services (including near-video-on-demand and subscription video-on-demand services), will double in Western Europe in the years between 2007-2011, creating a sector worth nearly €3bn by the end of the period.
- Over 36m Western European homes will be enabled for true video-on-demand by the end of 2011--around 14m of these will be connected via IPTV, the remainder via digital cable.
- Subscription video-on-demand will become an increasingly important consideration for operators. 10 per cent of on-demand revenues will come from dedicated subscription VoD services by 2012.
- Pay-per-view blockbuster movies, while still an important feature, will become less of a critical component of VoD services, as proportions of revenues taken in from library films, TV series and subscription VoD services increase.
- Near-video-on-demand (nVoD) is still a major factor in Europe's pay-TV space and will remain important looking forward. Even by 2011, well over 40 per cent of Europe's pay-per-view revenues will be derived from nVoD.
- Free video-on-demand (FVoD) is not yet as prevalent as in other markets, notably the US, however, Screen Digest expects operators to start to offer more FVoD as the market becomes more competitive. This will begin to impact buy-rates over the next several years, slowing the rapid revenue growth seen recently.
Our take...
While the 'big five' markets will continue to take the lion's share of on-demand revenues, the rest of Europe is beginning to catch up. The Nordic countries in particular are beginning to display high on-demand ARPUs, indicative of the stage to which many Scandinavian companies have reached in deploying more advanced services, like true VoD. The expansion of the rest of Europe's revenues is also a consequence of the wider availability of the so-called long-tail of content. True video-on-demand services typically have a much greater range of local and international programming than their near-video-on-demand counterparts, driving increased spending. It is this which is one of the major factors in allowing Europe's smaller states to close the gap.
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