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published:
15-May-08
territories:
Germany - Europe
categories:
Strategy change, General market development
Premiere seeks ARPU boost with new packages
Pay-TV operator Premiere has reorganized its programming offer, more than doubling the monthly cost of its entry-level package and replacing its current five options with four. The new offer, which comes into effect on 1 July, will consist of four packages, Premiere Sport, Premiere Fussball Bundesliga, Premiere Film and Premiere Family. Each will cost €19.99 a month for subscribers signing a two-year contract (and þ24.99 for a one-year contract) – compared to a current rate of €9.99 a month. Two packages will cost €34.99 and all four €44.99. Additional packages Premiere HDTV and Premiere Star will cost þ19.99 (two year contract) or þ24.99 (one year contract) if bought alone or an additional þ10 a month if included with any combination of other packages.
The new offer means that existing channels Blockbuster and Entertainment will be merged into Film, Premiere Thema will be renamed Family, while all sports programming except for Bundesliga will be shown as part of Sport. Premiere HDTV is a combination of the Premiere HD and Discovery HD channels and will include live UEFA champions league matches and domestic knock-out competition DFB Pokal, acquired by the pay TV platform from next season. Premiere Star is made up of 18 channels including the German Disney, MTV, NASN and Kinowelt.
Our take...
Premiere's management claimed the new packaging is simpler and clearer and would lead the way for increased ARPU. The second part of this is certainly true, because the cost of both a single package and the full package has increased: previously all five packages plus HD cost €44.99, whereas the completist subscriber will now pay þ64.99 a month. Premiere also hopes its new pricing structure will drive subscribers to opt for the full packages, with discounts of up to 44 per cent on a bundle of channels.
Premiere's ARPU is considerably lower than those of satellite operators in other major territories: Screen Digest estimated Premiere's annual ARPU as €297 in 2007, compared to €365 for Canal Plus, €460 for Sky Italia and €513 for Digital Plus. While boosting ARPU is a clear aim for Premiere, combating piracy is a more short term priority. The company blamed widespread piracy for its disappointing first quarter results, which saw it lose 36,204 net subscribers and a 35 per cent decline in new subscriber acquisitions. Premiere is introducing NDS Videoguard encryption for its satellite signal in the third quarter of 2008.
Premiere reported 4.242m subscribers on 31 March, including 3.621m direct subscribers. Revenues increased 21.1 per cent to €251.5m on the same period of 2007.
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Analyst, market intelligence & notices
Nineteen VoD markets added to TV Intelligence
published:
14-Nov-07
territories:
Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK
categories:
Market data analysis, Market data/forecast revision, New market data/forecast
Richard Broughton
Reports
(5) 1-5 showing
HDTV 2008: Global uptake, strategies and business model...
This new HD report focuses on business models, costs and benefits derived from HD services, notably from a pay TV operator perspective. The report is mostly centred on broadcast HDTV and pay HDTV across all platforms (satellite, terrestrial, cable, IPTV) but it is also looking at the overall migration to HD in all audiovisual services and devices (displays, set-top boxes, online HD, hi-def video, hi-def gaming, hi-def VOD).
published:
01-Jul-08
territories:
Albania, Austria, Belgium, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea. Rep [S], Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russian Federation, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UK, USA - Asia-Pacific, Benelux, Central and Eastern Europe, Europe, Africa and Middle East, Nordic Region, North America, Regional Totals
Vincent Létang
The Business of Children's Television
Covering Western Europe, North America, Australia and New Zealand, this report includes comprehensive data on spending on originated and acquired children's programmes, together with the value of the home entertainment market and licensing. The report also details hours of children's programmes transmitted over the last five years, the number of theme channels, and viewing by the children's audience. Profiles of the 25 leading players in the business are provided, including production and exploitation strategies, financial results and key properties.
published:
20-Jul-07
territories:
Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK, Canada, USA, Australia, New Zealand, Japan
Guy Bisson
Tim Westcott
European Broadband Cable 2007
The seventh edition of this best selling report is the only study of the European cable industry that is fully endorsed by Cable Europe (previously ECCA) and its members. The report contains a detailed analysis of 22 Western and Eastern European cable markets - for each country coverage includes homes passed, cable TV, telephony, Internet, unique cable homes, digital vs analogue as well as breakouts for cable TV, telephony and Internet revenues.
published:
20-Jun-07
territories:
Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovenia, Spain, Sweden, Switzerland, UK
Guy Bisson
Maria Aguete
Chris Dziadul
European Digital Terrestrial Television: Market assessm...
The latest report from Screen Digest provides a detailed analysis of the European
digital terrestrial television (DTT) market in 15 Western and 4 Eastern European markets.
The report includes historical and five year forecast household and penetration data for free,
pay and top-up DTT as well as penetration numbers for cable, DTH and IPTV.
published:
21-Jan-06
territories:
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Serbia & Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, Ukraine - Central and Eastern Europe
Guy Bisson
Chris Dziadul
European IPTV: Market assessment and forecasts to 2009
This report considers the prospects for IPTV services in sixteen European markets and the threat posed to the more established pay TV operators. Analysing key factors in each market the conclusions illustrate those countries best placed to take advantage of the triple play and advanced on demand services offered by IPTV operators.
published:
16-Nov-05
territories:
Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK, Slovenia
Daniel Schmitt
Articles
European pay TV giants hold sway
Key DTH satellite broadcasters face continuing challenges for pay TV rights, especially in sports
published:
26-Mar-08
territories:
France, Italy, Spain, UK, Germany - Western Europe
Tim Westcott
Rapid on-demand growth in Europe
Increased availability of content has changed the pay-per-view landscape
published:
26-Mar-08
territories:
Belgium, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, UK - Europe
Richard Broughton
Euro HDTV channels expand
There were 78 high-definition channels on air in Europe at the end of Year Two, the year's launches roughly divided between free-to-air, basic pay and premium platforms. But the real channel surge is yet to come. New operators and major sporting events will boost the profile of HDTV in 2008.
published:
22-Feb-08
territories:
Albania, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland, Russian Federation, Spain, Sweden, Switzerland, UK - Benelux, Europe, Nordic Region, Western Europe
Vincent Létang
Internet protocol TV market
Although IPTV as a platform has yet to achieve a subscriber base to rival that of cable or satellite, it has made serious gains in the years since it first arrived in Europe. France, is, and will remain, the main market for IPTV in Europe, with seven operators and a penetration rate of over 14 per cent. Its market share (now over 50 per cent of Europe's IPTV viewers) will decline as other European IPTV services start to take hold. By 2011, 65 per cent of European IPTV viewers will be outside France.
published:
23-Jan-08
territories:
Austria, Belgium, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Romania, Russian Federation, Slovakia, Slovenia, Spain, Sweden, UK, Switzerland, Portugal, Ireland, Denmark - Central and Eastern Europe, Europe
Richard Broughton
Advertising market under pressure
Advertising market under pressure: TV ad revenues will struggle to match an already sluggish GDP growth in the next five years in Europe and the US. 2008 in particular is uncertain, between 'quadrennial' drivers (Sports, US elections) and adverse economic conditions
published:
23-Jan-08
territories:
France, Germany, Italy, Spain, UK, USA - North America, Western Europe
categories:
Market data/forecast revision, General market development
Vincent Létang
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Western Europe
ARPU
