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Viaccess to acquire Orca Interactive


Content protection firm and France Telecom subsidiary Viaccess is to acquire IPTV middleware specialist Orca Interactive for approximately €14m. The acquisition will be subject to shareholder approval, however, Viaccess will be paying significantly more than Orca's current market value, so a rejection is unlikely. On current share prices, Orca is valued at €10.7m, with the average market capitalization of the company over the last four months at roughly €8m. The agreed price therefore represents as much as an 80 per cent premium on Orca's previously perceived market value. The acquisition will enable Viaccess to offer a near-end-to-end solution, comprising content management, conditional access and middleware, to prospective and existing clients.

Our take...
The acquisition of Orca comes as little surprise: the company has suffered in the European market from intense competition, and also to some extent as a simple consequence of geography. Orca, based in Israel, lost a number of Western European clients, like Magnet Entertainment in Ireland and iVisjon in Norway, to local vendors, who were, according to the companies in question, able to provide more immediate customer support. Consequently, a European buyer, with a strong existing market presence, makes most sense from a commercial standpoint.

The deal also marks yet another step in the consolidation trend exhibited by the TV technology market over the course of the last few years. Increasingly, technology firms are being forced to offer end-to-end solutions to demanding clients. The presence of companies like Microsoft, the Kudelski Group and NDS - firms all able to supply multiple components of pay-TV systems, has put pressure on specialists like Viaccess to adapt and diversify their portfolios. Viaccess, like a number of the long-tail of firms which occupy the bottom third of the pay-TV systems market, relies on a few key clients, the loss of any of which would have a major impact on the company. Viaccess is clearly worried that vendors able to offer end-to-end solutions could seriously damage its business, and its acquisition of Orca, it is hoping, will go a long way to forestalling this.


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