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Tivo to release software version of its DVR


Partnering with Nero AG, Tivo plans to integrate a software based version of its television user experience into upcoming versions of Nero's CD/DVD writing application (which is also called Nero). This will allow Tivo to make its services available to PC users across the globe. It will also allow PC users to transform their computers into TV PVRs providing they have access to TV content via USB or card based PC TV Tuners.

Our take...
A major obstacle in the growth of media center PCs has been providing users with a satisfying television viewing experience. The current major players in this field are software companies such as Microsoft with the media centre functionality of its Windows (XP and Vista) and MythTV which is an open source project. Both of which have had limited success. Where Tivo is different is that it has had success and experience providing PVR subscription/content management services using its own user interface on both dedicated Tivo set-top boxes (STBs) and embedded into payTV operator's own STBs. Subscribers have paid for these services on top of their paid-for content charges.

Content is another obstacle and one that Tivo could struggle to overcome. Acquisition of paid-for content requires CAS and Middleware licenses. For example all STBs for German satellite payTV operator Premiere have CAS and Middleware embedded inside them and are sold via retail channels. STB manufacturers wishing to sell STBs for German satellite payTV operator Premiere have to pass a certification process before being allowed to do so and have Premiere's CAS and Middleware embedded in their STBs. The majority of payTV operators that sell their boxes instead of renting them use this model. It's highly unlikely that payTV operators would open there systems as this would leave them vulnerable to content theft which is the exact problem that CAS is supposed to prevent in the first place.

This leaves free-to-air (FTA) content. Most people that receive FTA content don't want to pay for TV or for high value PVR STBs. Those that do are more likely to go to the high street and buy an off the shelf PVR than set up a PC in their living-room and subscribe to a Tivo style service. Viewers watching FTA content on a secondary TV set are even more unlikely to pay for a subscription PVR service. In fact terrestrial analogue switch off has driven the digital STB market much more than the few extra channels viewers gain from having a digital STB.

Tivo has been particularly successful in the US where there are many hundreds of channels. This makes the electronic program guide (EPG) busy and complicated to use. Tivo's product help viewers organise these channels and find the content that they wanted to watch by analysing viewing habits and recommending content and simplifying the EPG. It failed when it launched a similar service in the UK because it did not have the support of the payTV operators and there are only a few tens of FTA channels. The organisation of which does not warrant the subscription fee. There is a similar situation in many countries.

Where Tivo could find success is if they can marry the limited FTA broadcast channels with content available from the internet and integrate their service making this wealth of extra content easily accessible for the viewer.



> Analyst, market intelligence & notices
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Sony and cable operators agree to support Tru2way in US

published: 05-Jun-08
territories: USA - North America, World
categories: New product/service, Strategy change, Technology deal, Technical development
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Motorola agrees global reseller deal with Widevine secure

published: 07-May-08
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categories: Strategy change, Technology deal, Marketing deal
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NXP to acquire Conextant's set-top box business secure

published: 01-May-08
territories: Netherlands, USA - Europe, North America, World
categories: Merger/takeover/investment deal, Technology deal
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AMC-14 declared total loss by SES-Americom

published: 24-Apr-08
territories: USA - North America
categories: Technology deal
Daniel Simmons more

Premiere switch to NDS simulcrypt

published: 15-Apr-08
territories: Germany - Western Europe
categories: Technology deal
Tom Morrod more

NDS looks to take substatial market share in Germany secure

published: 02-Apr-08
territories: Germany - Western Europe
categories: Technology deal
Tom Morrod more

Thomson report slashed operating profits in 2007

published: 02-Apr-08
territories: USA, France - North America, Western Europe
categories: Merger/takeover/investment deal, Technology deal, Technical development
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Echostar satellite launched out of position

published: 02-Apr-08
territories: USA - North America
categories: Technology deal, Technical development
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Over 400,000 active Cablecards in the US

published: 02-Apr-08
territories: USA - North America
categories: Technology deal
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US HD STB experiencing shortages

published: 02-Apr-08
territories: USA - North America
categories: Technology deal
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Tivo to release software version of its DVR

published: 29-Nov-07
territories: Germany, USA - North America, Western Europe, World
categories: Strategy change, Technology deal, Technical development
Tom Morrod more Daniel Simmons more

> Reports
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> Articles
(11) 1-10 showing [more]
European satellite STB strategies secure

PVR, hi-def, pricing and control of supply are driving set-top box strategy
published: 15-May-08
territories: France, Germany, Italy, Spain, UK - Western Europe
Daniel Simmons more

FCC bonanza in spectrum auction secure

Contenders have bid $20bn for frequencies released bythe forthcoming analogue switch-off. Verizon bid the most money, AT&T secured the most licences
published: 23-Apr-08
territories: USA - North America
Ronan de Renesse more

Cable/satellite PVRs sell on price secure

Marketing and consumer awareness have little effect on initial uptake of PVRs
published: 23-Apr-08
territories: Germany, UK, USA - Nordic Region, North America, Western Europe
Richard Broughton more

Top TV makers add internet option secure

Samsung, Sony, Panasonic and Sharp have all showcased IP-enabled television receivers-more than half the new range in Sony's case
published: 22-Feb-08
territories: USA
Eirini Theodosiou more

UK leads West European PVR drive secure

Cable is left behind as IPTV and satellite race ahead
published: 23-Jan-08
territories: France, Germany, Italy, Norway, Sweden, Switzerland, UK - Western Europe
Richard Broughton more

Free-to-air mobile TV market grows secure

More than 15m people in Asia subscribe to free-to-air mobile TV services
published: 01-Nov-07
territories: Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse more

Broadcasting on the Internet secure

A listing of the online video sites operated by broadcasters or which are displaying broadcast content.
published: 15-May-07
territories: Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK, USA - Europe, Nordic Region, North America
Tim Westcott more

Mobile broadcast TV market secure

The business is still in its infancy as few countries have yet started services and uptake in Germany and the UK has been lower than expected, leaving Japan and especially South Korea to make the running.
published: 19-Feb-07
territories: Germany, Italy, Japan, Korea. Rep [S], UK - Asia-Pacific, Western Europe
Ronan de Renesse more

On-demand TV services in Europe secure

The rapid surge of IPTV is driving the growth in pay-per-view services
published: 19-Feb-07
territories: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Israel, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK - Europe, Western Europe
Lingjie Wang more

Rise of high definition TV channels secure

At the end of 2006 there were 106 high definition television channels worldwide. We forecast there will be 250 by 2010, 120 of them in Europe
published: 25-Jan-07
territories: UK, USA, Australia, China, Germany, Italy, Korea. Rep [S], Poland, Sweden, France - Europe, Nordic Region, North America
Vincent Létang more


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