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• Sony Pictures Home Entertainment and Sony's digital media identification subsidiary Gracenote have created a BD Live feature called MovieIQ to be included on new and major catalogue BD titles. Going live in September 2009, the feature is a real-time movie database containing scene-by-scene, production and soundtrack information, as well as movie trivia. The first MovieIQ titles will include Angels & Demons and catalogue title Easy Rider.
• First release in Universal Pictures' deluxe 'Sapphire Series' BD collection is Gladiators which has a BD Live application called U-Control that enables bookmarking of scenes in film that are saved for further exploring on a second disc.
• Warner's Facebook BD Live application —enabling real-time access to the site while watching the film— will be available on Watchmen and all subsequent new and some catalogue releases.
• Disney's Snow White and the Seven Dwarfs - Diamond Collection includes an application allowing viewers to upload and paste personal photos onto the Seven Dwarfs characters when viewing the movie.
• Details of the extras accompanying the summer's two biggest blockbusters — Paramount's Transformers: Revenge of the Fallen and Warner's Terminator Salvation — are yet to be released, but are widely expected to further raise the bar for BD live.