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published:
05-Sep-07
territories:
France, Germany, UK
categories:
General market development
Wet summer doesn't dampen DVD market
Poor weather in northern Europe this summer has sustained the DVD market, with consumers spending less time outside and more currency on home entertainment. - In the UK, which was hit by floods in June and July, Screen Digest understands that the British Video Association (BVA) reported a 22% rise in DVD unit sales year-on-year for the month of July 2007, and a 14% increase year-to-date. Consumer spending on DVD retail was up by 10% for the month but down by 2% year-to-date due to continuing declines in average unit price. The rental market did not appear to benefit as much from the wet weather, with offline transactions down by 15% year-to-date in July 2007 compared with the equivalent period in 2006. The online DVD rental market was also sluggish, recording modest growth of five per cent year-on-year at the end of July.
- A damp summer for Germany—including its wettest May for a century—encouraged a 1% rise in DVD sales year-on-year over the first sixth months of 2007 according to GfK figures reported by German video association BVV. This sounds insignificant but represents an improvement on the first sixth months of 2006, when unit sales were down by 6% year-on-year. The average price of DVD was also steady over this period, which meant that the amount that German consumers spent on DVD retail in the first half of the year was unchanged between 2006 and 2007. Meanwhile, DVD rental transactions fell by just three per cent year-on-year in the first half of 2007 compared with a 13% decline at the midway point in 2006.
- French DVD volume sales were stable year-on-year in the first half of 2007 according to GfK data reported by the Centre National de la Cinématographie (CNC). Average DVD price declined by 7% year-on-year over the same period, which meant that consumer spending declined at the same rate. There were encouraging signs that the downturn in average price is slowing however—the average price of new release titles decreased by just4% year-on-year in the first half of 2007 compared with a decline of 13% in the first quarter. Meanwhile, the average price of catalogue titles was down by a modest five per cent in the first half of 2007.
Our take...
That some DVD markets in Europe rallied in the first half of 2007 masks the maturation of the sector. The spike in unit sales in the UK especially, was thanks in large part to the unseasonably wet weather that has hit the northern parts of the region. The arrival of a strong slate of titles in the second half of the year—including titles from the Spiderman, Harry Potter, Shrek and Pirates of the Caribbean franchises—will promote further growth in the market, however, Screen Digest anticipates this will have a more pronounced effect on value than volume. These blockbuster titles are likely to shift purchasing away from cheaper catalogue product towards premium-priced new releases, so pricing should be boosted after several years of steady declines. Outside of the big titles though, Screen Digest anticipates that the European market will stabilise, so expects unit sales to have plateaued come year end.
As for rental, the fact that it has not benefitted more from the bad weather reflects how far retail prices have fallen. Screen Digest expects the downturn in the European DVD rental market to continue over the second half of the year, with steady growth in online DVD rental not compensating for the decline in the offline sector.
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Analyst, market intelligence & notices
Hi-def and DVD video forecasts revised
published:
14-Feb-08
territories:
Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK - Europe
categories:
Market data/forecast revision
Richard Cooper
Reports
(2) 1-2 showing
European Digital Terrestrial Television: Market assessm...
The latest report from Screen Digest provides a detailed analysis of the European
digital terrestrial television (DTT) market in 15 Western and 4 Eastern European markets.
The report includes historical and five year forecast household and penetration data for free,
pay and top-up DTT as well as penetration numbers for cable, DTH and IPTV.
published:
21-Jan-06
territories:
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Serbia & Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, Ukraine - Central and Eastern Europe
Guy Bisson
Chris Dziadul
Articles
DVD manufacturing-on-demand
DVD replication is suited to the on-demand model. Burn times have been reduced and the cost of components has fallen, so it is now a relatively quick and affordable procedure. The development of selfcontained replication units has made it possible for DVDs to be manufactured on-demand, and on-site, in retail stores and warehouses.
published:
23-Apr-08
territories:
Italy, France, Germany, UK, Spain, USA
Marie Bloomfield
DVD hardware overtakes the VCR
World DVD installed base outnumbers VCRs for first time
published:
01-Nov-07
territories:
Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Korea. Rep [S], Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Russian Federation, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, USA - Asia-Pacific, South and Central America, Central and Eastern Europe, Europe, International (exc.US/Canada), North America, Western Europe
David Scott
Hi-def formats compete for share
As the market for high definition DVD settles down we expect the balance to even out with a modest advantage in favour of Blu-ray
published:
14-Sep-07
territories:
USA, France, Italy, Germany, Spain, UK
Richard Cooper
European video software markets
DVD spending is stablising as the decline in prices decelerates. The East European market is catching up with the West. The market for VHS cassettes has all but disappeared completely. Growth in the DVD retail market was maintained in 2006, volume sales in Europe increasing by 10 per cent from 663.5m units in 2005 to 728.3m. Once again, however, the rise in the number of units sold did not fully translate into growth in value as the average consumer price of a retail DVD sank by eight per cent year-on-year from around €14.00 in 2005 to about €12.90 in 2006.
published:
06-Aug-07
territories:
Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Netherlands, Norway, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, UK - Central and Eastern Europe, Europe, Western Europe
Marie Bloomfield
Emergent online video streaming
Europeans are spending more of their web time on streaming video than their American counterparts
published:
06-Aug-07
territories:
France, Germany, UK, USA - North America, Western Europe
James Garlick
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Western Europe
Hardware Households
