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published:
07-Sep-07
territories:
Russian Federation
categories:
Strategy change
Universal expands Russian alliance with Paramount
Russian arm of Universal Pictures International Entertainment (UPIE) has agreed a marketing and distribution deal with Paramount Home Entertainment International (PHEI) to handle the latter's DVD releases in Russia. The deal, effective 2 October 2007, will include all releases from Paramount Pictures, DreamWorks Animation, Paramount Vantage, Nickelodeon Movies and MTV Films.
Our take... Move strengthens existing Russian relations between the two studios, as Universal is already responsible for theatrical distribution of Paramount titles in Russia. The deal also represents a second DVD distribution deal for Russian arm of Universal, which already handles Warner product locally. That deal was agreed in late 2005, shortly after Universal Pictures Russia was established, becoming the first operating company (opco) for a major studio in the territory.
Through the agreement, PHEI aims to capitalise on strong growth in the Russian market, where DVD retail revenues almost doubled in 2006 according to Screen Digest research. Russia boasts 48m TV households so has the potential to be a massive market for DVD but until recently has failed to realise its potential. This is due largely to piracy, which, in 2005, caused the studios to lose out on an estimated 81% of potential revenues according to MPA research. Having slashed prices to compete with illegal copies of their titles, the studios encouraged Russian consumers to invest in legitimate product. Now that the market is developing, Screen Digest understands the studios are keen to see prices stabilise in order to maximise their revenues. This is substantiated by the fact that the average consumer price of a disc fell by just 9% in 2006, compared with declines of 18% in 2005 and 44% in 2004.
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Analyst, market intelligence & notices

Reports
(1) 1-1 showing
European Digital Terrestrial Television: Market assessm...
The latest report from Screen Digest provides a detailed analysis of the European
digital terrestrial television (DTT) market in 15 Western and 4 Eastern European markets.
The report includes historical and five year forecast household and penetration data for free,
pay and top-up DTT as well as penetration numbers for cable, DTH and IPTV.
published:
21-Jan-06
territories:
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Serbia & Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, Ukraine - Central and Eastern Europe
Guy Bisson
Chris Dziadul

Articles
(5) 1-5 showing
DVD hardware overtakes the VCR
World DVD installed base outnumbers VCRs for first time
published:
01-Nov-07
territories:
Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Korea. Rep [S], Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Russian Federation, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, USA - Asia-Pacific, South and Central America, Central and Eastern Europe, Europe, International (exc.US/Canada), North America, Western Europe
David Scott
European video software markets
DVD spending is stablising as the decline in prices decelerates. The East European market is catching up with the West. The market for VHS cassettes has all but disappeared completely. Growth in the DVD retail market was maintained in 2006, volume sales in Europe increasing by 10 per cent from 663.5m units in 2005 to 728.3m. Once again, however, the rise in the number of units sold did not fully translate into growth in value as the average consumer price of a retail DVD sank by eight per cent year-on-year from around €14.00 in 2005 to about €12.90 in 2006.
published:
06-Aug-07
territories:
Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Netherlands, Norway, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, UK - Central and Eastern Europe, Europe, Western Europe
Marie Bloomfield
World video turns corner
World consumer spending on buying and renting video software fell for the first time in eight years in 2005. Consumers worldwide spent $51.8bn on video software in 2005 - down more than six percent on the amount spent in 2004. DVD software at a new high in 2005 - up five per cent compared with the previous year to $48.1bn - was insufficient to compensate for a 62 per cent fall to $3.4bn in VHS spending. In 2004 the digital format posted worldwide growth of 40 per cent, and retail sales of 1.9bn units. In 2005, growth slowed to 11 per cent in volume, generating retail sales of 2.1bn units.
published:
01-Nov-06
territories:
Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Korea. Rep [S], Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, USA - Asia-Pacific, South and Central America, Central and Eastern Europe, Regional Totals, Western Europe
David Scott
European video software markets
DVD volume sales continue to climb but spending fell in 2005. Retail DVD sales continued to grow in 2005 albeit at a slower rate than in previous years. Volume sales of DVD increased by 15 per cent to 657m units, accounting for 94 per cent of total European video sales. However, the gain in volume sales failed to be translated into spending as the average price of a retail DVD in Europe declined by around 13 per cent in 2005.
published:
11-Aug-06
territories:
Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, UK - Central and Eastern Europe
Helen Davis Jayalath
Marie Bloomfield
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