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published:
08-Aug-07
territories:
Canada, USA
categories:
General market development
Microsoft drops price of Xbox 360
Microsoft yesterday announced a 13% price drop on the Xbox 360 Premium console to $349 from $399. Canada followed with a C$100 drop.
Our take...
This was seen to be an inevitable response to heightened competitive activity and Screen Digest Games Intelligence had already built a price reduction into the forecasts before the end of 2007. Microsoft must be praised for maintaining price points for so long up until now.
With regard to PS3, the recent re-pricing announcements must be seen as a Summer holding strategy until more permanent reductions are made in the Autumn. Indeed, Screen Digest has built a further price reduction into the PS3 2007 forecasts.
We do not expect the price drop to have any impact on the rate of takeup of the HD DVD add-on for the Xbox 360, which is modeled as a percentage of total installed base of consoles. Arguably more relevant to the hi-def video sector is the recent $20 drop in the price of the add-on itself, previously covered in Screen Digest Video Intelligence.
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Analyst, market intelligence & notices
Reports
Articles
DVD manufacturing-on-demand
DVD replication is suited to the on-demand model. Burn times have been reduced and the cost of components has fallen, so it is now a relatively quick and affordable procedure. The development of selfcontained replication units has made it possible for DVDs to be manufactured on-demand, and on-site, in retail stores and warehouses.
published:
23-Apr-08
territories:
Italy, France, Germany, UK, Spain, USA
Marie Bloomfield
Warner changes hi-def landscape
Warner's intention to switch to 'exclusive' support is a coup for Blu-ray Disc and a blow for HD DVD, and might signal the end of the format war
published:
23-Jan-08
territories:
USA - World
Richard Cooper
Bundled discs to drive hi-def sales
As the market for high definition DVD settles down we expect the balance to even out with a modest advantage in favour of Blu-ray
published:
01-Dec-07
territories:
USA - Central and Eastern Europe, Nordic Region, Western Europe
Evi Choursanidi
DVD hardware overtakes the VCR
World DVD installed base outnumbers VCRs for first time
published:
01-Nov-07
territories:
Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Korea. Rep [S], Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Russian Federation, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, USA - Asia-Pacific, South and Central America, Central and Eastern Europe, Europe, International (exc.US/Canada), North America, Western Europe
David Scott
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Western Europe
Hardware Households
Microsoft cuts XBox 360 HD DVD add-on price