FremantleMedia Enterprises (FME), commercial arm of UK media giant FremantleMedia, has launched its own DVD label to manage its home entertainment content in Australia and New Zealand. The new DVD label, FHE Australia, will distribute content exclusively via Destra, Australia's largest independent digital media and entertainment company. Destra in turn will distribute the content via its group of companies including Magna Pacific, MRA Entertainment and Visual Entertainment Group. FHE Australia also plans to acquire other content from local and foreign sources including its Australian production company FremantleMedia Australia. FHE Australia will be operated by a local team in cooperation with Destra. FremantleMedia's titles include the Jamie Oliver franchise, Neighbours, Satisfaction, Benny Hill and Live from Abbey Road. The move is designed to further grow revenue from DVD sales as well as capitalise on Destra's local knowledge and expertise in both sales and distribution. Own-label initiative will also serve as a test case for the possibility of setting up similar labels in other territories that may be distributed directly.

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