Our take...
Panasonic is one of a number of companies developing 3D video solutions. Its haste in submitting its proposal, and the public disclosure of the details, may enable the company to more effectively lobby for the adoption of its own solution as the industry standard, as may the fact that its solution is based on existing technology, which Panasonic stress will enable faster adoption.

By harnessing BD and HDMI, Panasonic's solution addresses the storage and delivery issues that 3D content presents. 3D imaging uses two images - for the left eye and right eye, respectively - to create depth and therefore effectively doubles the amount of data. A 50 GB BD could accommodate most movies in 3D without sacrificing quality or bonus features, certainly via Panasonic's solution in which the second channel only stores data which is different from channel one, thereby reducing the increase in data volume to about one and a half times. Another obvious advantage of incorporating BD and HDMI is that it would support 3D video in Full HD (1080p resolution).

According to reports, Panasonic is not planning to propose standards for 3D display. It is important to note that display standards are equally pertinent to the development of home solutions for 3D content.