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EPGs in Western Europe
July 01, 2010 At the 'Interactive TV perspectives' conference organised by AFDESI in Paris on 28 June 2010, Vincent Létang, senior analyst and head of advertising research, presented the main findings a Goldmedia/Screen Digest study on 'Electronic Programme Guides and TV Middleware Applications'. The presentation includes findings on EPG business models and value chain, as well as advertising opportunities. Pages: 12Tags:
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