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July 12, 2010
2009 was a difficult year for the operator distributed mobile content market, particularly in mature Western markets as content shifts from operators' portals to off-portal application stores and the availability of free media content increases. In response to a recent update of Screen Digest mobile media forecasts, Ronan de Renesse, Head of the Mobile Intelligence team, delivered a webinar highlighting key facts and figures regarding the impact of application stores on the mobile content market. Key topics in the presentation included: 2009 trends for mobile video, mobile games and mobile music; impact Apple's App Store on the mobile content market; challenges and opportunities for media companies in the mobile application space; the role of mobile in multi-screen strategies.
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