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July 02, 2010
Presentation made by Vincent Létang - senior analyst and head of advertising research - at the 'Université d'été' conference organised by SNPTV on 29 June 2010. SNPTV is the French trade organisation promoting television advertising. Vincent presented Screen Digest's forecasts for TV advertising revenues in Europe and findings on advanced television advertising formats (Red Button, Green Button, Targeted Substitutional Advertising) in the context of new distribution platforms (online TV and over-the-top). The presentation (39 pages in English) also includes case studies on the latest UK developments: Sky AdSmart, Project Canvas.
Pages: 37
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Technology
UK:
PVR subscribers by operator
-
03 Feb 12
Television
UK:
Revenue by category
-
23 Jan 12
Television
Spain:
Revenue by category
-
23 Jan 12
Television
Italy:
Revenue by category
-
23 Jan 12
Television
Germany:
Revenue by category
-
23 Jan 12
Television
France:
Revenue by category
-
23 Jan 12
Technology
Spain:
PVR subscribers by operator
-
23 Nov 11
Technology
Germany:
PVR subscribers by operator
-
22 Nov 11
Technology
France:
PVR subscribers by operator
-
22 Nov 11
Online
UK:
Online TV revenues
-
28 Oct 10
