December 08, 2010

Traditional television distribution is starting to fragment towards non-traditional routes, but the revenue is still coming from broadcast advertising, license fees and pay TV subscriptions. Broadcasters are increasingly benefiting from subscription revenue via carriage fees to bolster income and to provide a stable source when advertising experiences a downturn, but tracking the audience online and maintaining revenues is tough. Tom Morrod, Head of TV Technology at IHS Screen Digest presented the current view of how broadcast vendors can benefit in the multi-screen world.

Pages: 28

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