September 14, 2010

With the explosion of online video and consumption moving from the PC towards the living room the demands on online video quality to become ever more TV-like are only set to grow. But what are the key elements of a good quality online video? What tolerance do viewers have for low quality, how does that vary by genre and does quality have an impact on consumers' willingness to pay? In a combined webinar Screen Digest and Level 3 exposed some of the key factors that go into good quality online video Dan Cryan, Screen Digest's Head of Broadband presented the findings of Screen Digest's latest research into the elements of online video quality - Must-have components for quality online video - How the importance of good quality varies by genre - Consumer tolerance for service gaps - How quality impacts the ability to monetise

Pages: 19

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