Product Placement relaxation in Europe

This presentation was made by Daniel Knapp and Vincent Letang during an IHS Screen Digest webinar on May 11, 2011. Daniel and Vincent analysed the impact of the relaxation of product placement regulation on European TV ad markets. The presentation includes key findings from the upcoming Screen Digest Insight report the same topic (prepared in partnership with Madigan Cluff), as well as case studies from UK, French and German markets.

Pages: 20

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