June 23, 2011

Julien Theys delivered a presentation at the "Navigation Strategies Europe 2011" in Berlin on June 15 2011. Julien explained the broad trends in the handset market and the shift in value towards content and services. The presentation addresses the following topics: Where mobile advertising is positioned with regards to mobile revenue generation and in the overall marketing arsenal. VC funding and M&A activity in mobile advertising. Forecasts for mobile advertising and smartphone platforms. Navigation-based revenue: direct and ad-based for iOS and Android in Europe and North America

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