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Internet advertising spending in Europe: Key findings

By
Vincent Létang
Vincent Létang
June 14, 2011


This presentation was delivered by Vincent Létang, Daniel Knapp and Catherine Borrel on June 8, 2011 in Barcelona, during 'Interact', the annual conference of IAB Europe. It outlines the key findings of the 5th edition of the Adex survey on online advertising adspend. The study is based on a survey of national IABs conducted by IAB Europe and IHS Screen Digest. The presentation includes key adspend numbers for 25 countries and 3 segments (display, search, directories and classifieds), as well as key trends affecting digital advertising in 2010-2011. Total internet advertising grew by 15.3% in 2010 across Europe to EUR 17.7bn and the display segment recorded the best growth, with 21.3%.

Pages: 23

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Countries: Austria Belgium Bulgaria Czech Republic Croatia Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Russia Romania Slovenia Slovakia Spain Sweden Switzerland Turkey UK


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