June 01, 2011

IHS Screen Digest's Daniel Knapp discussed new opportunities for TV advertising at '20 Years of Television', an international conference in Brussels on the genesis, evolution and future of private television in Europe. The presentation considers threats towards the 30 second spot economy and how broadcasters can tap into new TV advertising formats. It particularly focuses on rise of online video and targeted TV advertising. Using a SWOT analysis, it considers pros and cons of new advertising formats and underscores that fears of the terminal decline of the 30 second spot economy are unfounded.

Pages: 19

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