June 15, 2011

Ronan de Renesse delivered a keynote presentation at the Mobile Media Strategies conference in London on 14 June 2011. Mobile media corresponds to approximately 2.5% of the overall mobile spending in the UK. While revenues may seem insignificant and are on more than one occasion simply absent, the impact of not having a mobile strategy could be disastrous. New user additions, increased viewership, reduced churn, high engagement, advanced targeting and APRU growth are many reason for venturing in mobile. The presentation addresses the following topics: Comparative analysis of major smartphone platforms in the short, medium and long-term. Realistic valuation of the mobile app opportunity by platform. Key business model trends in TV/Video, music, games and other apps. The potential for apps beyond smartphones

Pages: 16

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