November 18, 2011

Tom Adams, IHS Screen Digest principal analyst & director, US Media, opened Variety's Entertainment and Technology Summit in Los Angeles with a forward-looking assessment of three technologies studios are deploying to support the value proposition of their vital packaged video retail business. The presentation provides the big picture on all forms of transactional entertainment - rental and retail, physical and electronic - across the three content types - music, games and video - facing the same challenge: how to simultaneously protect physical sales while growing the electronic-delivery side of the business. Narrowing the focus to video, Adams then looks at the prospects for three technologies - 3D Blu-ray, UltraViolet, and second-screen interactivity (on laptops and iPads) - to help stabilize the packaged video market.

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