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London 28th October 2009: The latest analysis from Screen Digest focuses on the prospects for a project Canvas-type venture in the UK. Screen Digest believes that a hybrid open IPTV platform such as that proposed by the BBC and its partners will reach 3.5 million homes by 2014.Dan Cryan, Senior Analyst at Screen Digest says: "The BBC's track record of building markets with Freeview and the iPlayer has been a well-documented success. There is every reason to think that if a Canvas-type proposition is approved, with the full promotional impetus of the BBC behind it, it will reach at least 3.5m homes by 2014.

Such a platform is both a threat and an opportunity to pay-TV operators. On the one hand giving them wider distribution potential for their content bouquets, and on the other hand giving content owners a potential route to bypass the operators and go direct to the consumer."

A Canvas-type proposition will offer an alternative, neutrally-branded distribution platform offering linear TV channels, video on demand and web-based applications. Ultimately, it will rival IPTV, cable and satellite and will be separate from the existing Freeview, Freesat and BT Vision offerings.

Despite the support of powerful partners, a Canvas-type propostion has a number of obstacles to address; set top boxes will be expensive and the timing may coincide uncomfortably for consumers with the launch of HD Freeview. Potential bandwidth bottlenecks should be tackled by BT's 21st Century Network and with the backing of the BBC, consumer take-up should be strong.