November 2005
Video-on-Demand: The end of the beginning
43 Tables & Charts /
40 pages
Available formats: Print & PDF
This report offers an examination of the European Video-on-Demand (VoD) market as it enters the final stages of a long gestation period. Providing some context for the VoD sector, the report charts developments in the European digital pay TV market, with particular attention to the advances in pay-per-view (PPV) business models which simulate on-demand delivery. The report considers how this has encouraged PPV spending to increase, fostering a shift in rental spending from traditional video formats to non-physical platforms. It also suggests how release windows, the existing value chain and flattening growth in the DVD market will affect the rate of this shift.
The report analyses the true VoD services already in operation – both TV-based and PC-based – and the newest arrivals, as well as identifying other potential players. It tracks the progress of the European VoD market with an evaluation of broadband access technology in Europe over Internet Protocol (DSL and fibre) and cable. The report features closer analysis of the Big Five European territories and – for the TV-based market – an assessment of the contrasting US market. The market profiles include data on service subscriber base, content available, business models, volume sales and revenues.
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