August 2006
HD DVD, Blu-ray Disc and the future of home entertainment: A strategic analysis
66 Tables & Charts /
126 pages
Available formats: Print & PDF
Electronic: £2490.00,
$5120.00,
€3900.00
Print: £1245.00,
$2560.00,
€1950.00
The latest report from Screen Digest with US input from Adams Media Research is the first major industry study on the potential market for high definition video formats. The report assess the merits of the competing formats and predicts the most likely outcome.
Included in the report is detailed historical data for worldwide video sales by value and volume from 1992 to 2005 as well as forecast data for the existing and next generation video formats to 2010.
Some of the key questions that the report answers include:
- Will the new formats be the saviour of Hollywood?
- What affect will the new formats have on hardware and software sales and pricing?
- How will the market for the new generation video software and hardware develop over the next five years?
- Have the claims and counterclaims of the two hi-def disc camps left you wondering what the truth is?
- What kind of interactivity do BD Java and iHD offer? Why does it matter?
- Do you understand why HP has gone neutral on the Hi-def format issue?
- Why is Microsoft's new Vista operating system a key factor in the future of hi-def videodisc?
Covered in the report:
A detailed assessment of the likely outcomes of the current video format war and its effect on the industry.
The report includes 5 year forecasts with combined sales of the new format broken out for US, Europe and Japan.
Compression and authoring
Profiles of supporters for both camps
Analysis of copy protection for both formats
Manufacturing next generation discs
Hardware for next generation formats
With DVD prices in freefall and consumer spending on DVD plateauing, there is increasing industry pressure for a next generation video format to accompany TV's shift to high definition.
Consumer electronic companies and content owners alike hope to restore their fortunes by offering better quality video and other features at a higher price point. But instead of a single system, supported by all relevant industries, there are two incompatible formats. One is HD DVD, developed and supported by the DVD Forum, which its supporters claim is the logical successor to DVD. The other is Blu-ray Disc (BD) a revolutionary rather than evolutionary format which is not backed by the DVD Forum.
Table of Contents
Management summary
Digital video, SD and HDTV
From analogue to digital
Developments in digital video
Interlace vs progressive scan
From SDTV to HDTV
HDTV broadcasting around the world
Video compression technology
HDTV and digital cinema
In the beginning, VHS
Home video markets
Introduction of DVD
Growth in the home video market
The future of home video
Consumer reaction to new formats
Threats and opportunities
Conclusions: success or failure?
A tale of two formats
The essential technologies
Competing formats
Requirements for a new format
From red to blue lasers
Introducing Blu-ray and HD DVD
Blu-ray and HD DVD compared
Common features
HD DVD - the evolutionary solution- Physical specification
- Data modulation, error correction and file system
- Video and content protection
- Blu-ray-the revolutionary solution
- Modulation, error correction and file system
- Video and content protection
Other formats
Technical status of the formats
Licensing
Is a single, merged format possible?
Protecting video content
Background
The analogue hole
Digital copy protection on DVDs
Content protection requirements
Making content protection stronger
Licensing
Revocation vs renewability
Content protection for BD-ROM and HD DVD-ROM
Advanced Access Content System (AACS)
Criticism of AACS
Interim AACS license
Self-Protecting Digital Content (SPDC)
End to end protection and HDCP
Forensic watermarking
BD-ROM mark and HD media mark
Implementing content protection
Conclusions: the impact of using content protection
Supporting Blu-ray and HD DVD
Licensing
Which format will win?
Blu-ray Disc Association
DVD Forum and HD DVD Promotion
Group- Content owners
- Sony Pictures
- Twentieth Century Fox
- Lionsgate Home Entertainment
- MGM
- Paramount
- Universal Pictures
- Warner Home Video
- Disney/Buena Vista
- The Weinstein Company (TWC)
- Studio Canal
- Other video content owners
The software balance of power
Pricing strategies
Genre breakdown
Games companies
Computer companies- Apple
- Dell
- Hewlett Packard (HP)
- Intel
- Microsoft
- NEC
Consumer electronics companies
The hardware balance of power
Conclusions
Compression and authoring
Interactive multimedia
CD-interactive
Digital Video Interactive (DVI)
Macromedia Director
Video compression
Audio compression
Authoring and programming requirements
Authoring HD DVD-Video
Programming with iHD
Authoring BDAV
HD Movie mode (HDMV)
BD-Java mode (BD-J)
Status of compression and authoring tools
Video compression
Sonic's High Definition Authoring Alliance
Other authoring tools
Testing and emulation
Authoring studios
Title testing
Conclusions
Disc manufacturing requirements and equipment
Manufacturing next generation discs
HD DVD-ROM disc manufacture
BD-ROM disc manufacture
Manufacturing costs
Equipment suppliers
Replicators
The future for the replication industry
The future for suppliers
Semiconductor components
Hardware for next generation formats
Laser diodes and optics
Players and recorders
Blu-ray Disc hardware
HD DVD hardware
Games consoles
Computers, drives and writers
HD compatible displays
DVI, HDMI and HDCP
Digital Visual Interface (DVI)
High-Definition Multimedia Interface (HDMI)
High bandwidth Digital Content
Protection (HDCP)
HD-ready
Display devices technologies and capabilities
Compatibility
The future
The future for Blu-ray and HD DVD
Fourth generation optical discs: myth or reality?
Holographic storage
Near field discs
Will there be a fourth generation?
High definition DVD market overview
Hardware sales to get off to slow start
High definition disc market outlook
Consumer confusion will dampen enthusiasm
Lower buy rates, higher prices
Hi-def discs will boost consumer spending
Impact of implementing ICT
List of tables and charts
Management summary
Digital video, SD and HDTV
Interlaced and progressive scan
SDTV vs HDTV
PAL and NTSC vs HD frame resolutions
MPEG-2, H264 and VC-1 codec comparison
SD, HD and digital cinema image sizes
Home video markets
VCD retail sales 1996-2005
VHS retail sales 1992-2005
Worldwide video spending v. BO revenues 1985-2005
DVD Retail sales 1997-2005
Worldwide retail video sales by volume and value
Worldwide retail video sales by value 1992-2005
Worldwide Retail video sales by volume 1992-2005
A tale of two formats
Diagram of disc cross-sections (CD and DVD discs)
Comparing HD DVD with BD
Difference in size between pits and tracks (all formats)
HD DVD disc formats and capacities
Diagram of hybrid twin format DVD/HD DVD disc
Diagram of HD DVD disc
Blu-ray Disc and media formats
Single and dual layer Blu-ray Disc construction
Protecting video content
AACS for next generation formats
AACS system overview
Annual AACS fees for prerecorded media
Layer with virtual machine running SPDC
Supporting Blu-ray and HD DVD
Hi-def disc titles by format
Number of titles announced by format by July 2006
Hybrid HD DVD/DVD discs
Number of titles available by US hardware launch
Average DVD sales per title in hi-def release slates
Number of titles announced by format
Number of exclusive titles announced by format
Pricing strategies by content provider
Blu-ray Disc slate split by genre
HD DVD slate split by genre
Hi-def feature film slate by type
CE manufacturer shares of DVD hardware market ranked by (USA)
CE manufacturer shares of DVD hardware market ranked by (Europe)
Worldwide PC market shares based on shipments
Worldwide current-generation games console (128-bit) installed base market shares
Compression and authoring
Audio codecs for HD DVD and BD
Bit rates for SD and HD video
HD and SD resolutions
HD DVD-Video video and graphic planes
HD DVD-Video features
BD-AV movie and graphic planes
Manufacturing next generation discs
Diagram of CD, DVD, HD DVD and
BD discs
Mastering processes for optical discs
Replicating single and dual layer HD
DVD-ROM discs
Replicating single and dual layer BD
ROM discs
Optical disc equipment suppliers
Hardware for next generation formats
Comparison of optical parameters of optical discs
Illustration of lasers for all four formats
Worldwide DVD player/recorder penetration
HD-ready label
The future
Annual BD/HD DVD hardware sales in key markets
High definition disc market outlook
High definition DVD market overview
Potential for BD/HD DVD hardware in key markets
Potential for hi-def disc sales by volume
USA: Consumer spending on video 2004-2010
Potential for hi-def disc sales by value
Japan: Consumer spending on video 2004-2010
Europe: Consumer spending on video 2004-2010
Video market potential 2010
Video market potential 2010 (continued)
Consumer spending on retail DVD + hi sdef discs 2010
Potential losses from ICT: USA +
Europe + Japan
If you wish to buy this report, complete this form and a member of our staff will contact you soon
(PDF) £2490,
$5120,
€3900
(Print) £1245,
$2560,
€1950
|
|
|
|
|
|
|
