September 12, 2008

The second edition of the industry-defining report on the broadcast and professional media technology industry. This report has been created with the support of hundreds of key firms in the industry and is the most accurate sizing of the media technology industry available. Coverage is worldwide with in-depth analysis of product and market segment, buyer and vendor trends, regional and global forecasts to 2012.

Broadcast and Media Technology: global market valuation & strategy to 2012 is the most comprehensive global study of the professional media technology industry available. Data has been collected directly from hundreds of firms and aggregated to form this global survey. This report has been undertaken in association with the IABM, the industry leading trade association.
This report has analysed the product and services industry segmented by 9 distinct groups, each with sub-segments and a total of 250+ product groups:

• Acquisition and production
• Post production
• Content and communication infrastructure
• Audio
• Storage
• System automation and control
• Playout and delivery systems
• Test, quality control and monitoring
• Services

Each of these segments is analysed in terms of market sizing, historical growth, key companies, product trends, regional growth forecasts to 2012 and further analysis and market sizes are provided for sub-segment and product groups.
In total, over 1400 companies are accounted for in this survey, of which almost half of the value of the industry is derived from directly volunteered data. This has allowed this market study to be unprecedentedly accurate.
With the support of the IABM and drawing on Screen Digest's background in the media and technology markets has produced an authoritative study on the key trends and market sizing in this industry. The report contains data that will not be found anywhere else and is presented with Screen Digest's customary reliability and attention to detail.

Key findings:

• High-definition and file-based workflows will continue to be the key market drivers over the forecast period
• IP infrastructure has started to have a major impact on video transfer and storage, with hard disc storage now significantly undercutting tape storage
• Growth peaked in 2007-2008 and is expected to slow in most markets through 2009 and 2010 before picking up again
• Emerging markets in China, Eastern Europe, India, Latin America and the Middle East will continue to experience double digit growth to 2012
• China now dominates the Asia-Pacific market with a larger market than Japan
• Broadcasters are starting to make purchase decisions based on operational functionality rather than technology, opening the market further for complex "solution" provision and third-party service providers
• Services have become an increasingly important portion of the market as broadcasters disassociate risk and supplement project decisions with consultation for more complex workflow and cross-platform transmission
• New buyers are entering the market from other industries, such as publication, online, mobile, government, corporate and faith, utilising professional video equipment. In addition, new applications for profession technologies such as digital signage and digital cinema offer new market opportunities
• New vendors are following these major trends, especially taking advantage of IT trends and the movement towards cheaper (and often more open) software platforms for multi-channel and low-end video delivery

In the report:

Description of value chain, buyer & seller strategies and disruptive technologies
Data and analysis of the global market for broadcast and media technology by segments and products
Forecasts by segment and by major region to 2012 with analysis

Table of contents

Chapter 1 - Executive summary
The industry model
Research methodology
Market size
Impact of exchange rate fluctuations
Importance of resellers
New buyers
Unit price trends
Top ten companies
1 - Acquisition and production
2 - Post production
3 - Content and communication infrastructure
4 - Audio
5 - Storage
6 - System automation and control
7 - Playout and delivery systems
8 - Test, quality control and monitoring
9 - Services
Segment analysis of new revenues
Regional dynamics
The Americas
EMEA
Asia-Pacific
Supplier dynamics
Resellers
Retail
Products or solutions?
Conclusion
Summary of key trends and issues

Chapter 2 - The broadcast industry model
Structure of the supply chain
Segmentation
Key industry drivers
The industry structure
The supply chain for buyers
Market summary
Delivery platforms
HD content trends
Cross-platform delivery
Multi-channel services
File-based workflows
The impact of shifts in the global economy
The global economy
The dollar effect
Revenues not profits
Business impact assessment
Buyers
Sellers
Risk strategies

Chapter 3 - Sector sizing and analysis
Scope and segmentation
The global broadcast and media technology industry in 2008
Market overview
Average price trends
1 - Acquisition and production
1.1 Cameras and camcorders
1.2 Camera accessories
1.3 Studio and location systems
2 - Post production
2.1 Film
2.2 Content creation
2.3 Editing and processing
2.4 Content re-purposing
3 - Content and communication infrastructure
3.1 Routing and networking
3.2 Interface and conversion
3.3 Contribution and links
3.4 Communications
4 - Audio
4.1 Audio acquisition
4.2 Audio automation
4.3 Audio infrastructure
4.4 Audio monitoring
4.5 Audio processing
5 - Storage
5.1 VTR
5.2 Tapeless storage
5.3 Archive and storage
5.4 Media
6 - System automation and control
6.1 Station and playout automation
6.2 News automation
6.3 Offline infrastructure
7 - Playout and delivery systems
7.1 Playout
7.2 Distribution
7.3 Delivery
8 - Test, quality control and monitoring
8.1 Test and quality control
8.2 Monitoring
8.3 Multi-view processors
9 - Services
9.1 Systems integration
9.2 Consultancy and professional services
9.3 Rental and hire services
9.4 Managed services
9.5 Maintenance and support contracts
9.6 Transmission infrastructure
Segment analysis of new revenues

Chapter 4 - Regional market dynamics and forecasts
Methodology and considerations
The value of reseller channels
Regional and market dynamics
Key growth drivers
1 - Acquisition and production
2 - Post production
3 - Content and communication infrastructure
4 - Audio
5 - Storage
6 - System automation and control
7 - Playout and delivery systems
8 - Test, quality control and monitoring
9 - Services
Sub-regional dynamics
The Americas
North America
Latin America
Europe, Middle East and Africa
Western Europe
Eastern Europe
Middle East
Africa
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
Company locations
Comparison of 2008 study with 2006 study
Like-for-like comparison
Fixed versus variable exchange rates

Chapter 5 - Supply side market and strategies
Specialisation of companies
Company positioning and ownership
Public companies
Private companies
Subsidiaries
Industry concentration and revenue trends
Investment strategies and funding
R&D analysis
Mergers and acquisitions, and funding trends
Channels to market
Direct sales
Agents and resellers
Systems integrators
Consultants
Retail
New routes to market
Partnerships
OEM and ODM
The services component
The new way of buying
The new way of selling
The role of global integrator

Chapter 6 - The broadcast buyer
Broadcaster consolidation
The "fifth fuel"
The market for delivery platforms
Television - terrestrial
Cable
Direct to home satellite
IPTV
"Over the top" internet TV
Mobile TV
Digital cinema
Digital signage
Packaged media
Radio - analogue
Digital Audio Broadcasting (DAB)
Digital Radio Mondiale (DRM)
HD radio
CAM-D
FMeXtra
Satellite radio
Television radio
Internet radio
Fighting for attention, and money
The global advertising markets
Broadcaster trends
Dependence upon advertising
Spend by application
Application opportunities
Technology drivers
The outside broadcast market

Chapter 7 - Emerging technologies
Workflow transitions
What is a workflow
File-based transitions
Integration and interoperability
System-oriented approach
High definition television
HD growth drivers
Geographic trends
HD strategies
IPTV
Global markets
Video on demand on IPTV
Future outlook
IPTV technology demands
Access technology and codec usage
HD over IPTV
Online television
Broadband uptake
Free-to-view drives online consumption
Who will pay for online video
Video quality is poor but set to improve
Set-top box strategies for the primary screen
Internet-connected TVs
The proliferation of secondary screens
Mobile television
Delivery mechanisms
Unicast for niche market
Broadcast for mass market
Early services lowered consumer expectations
Future outlook
Where are the revenues?
Mobile TV forecast
Regional forecast
Challenges
Business models
Monetising services
Disruptive technology
Consumer premises equipment
Pay TV consumer homes
Platform dynamics
Multi-play services
Measuring multi-play

Chapter 8 - Data tables and publication guidelines
Statement of copyright
Disclaimer
Licensed use only
Guidelines for publishing copyright information
Data tables
Template reports and quotations
About this study
Quotations
Template press announcement
Template presentation
About the IABM
About Screen Digest

Chapter 9 - Appendices
Methodology and authors' comments
Background
Data collection
Analysis and modelling
Forecasting
Commentary
Market segmentation detail
1 Acquisition and production
2 Post production
3 Content and communication infrastructure
4 Audio
5 Storage
6 System automation and control
7 Playout and delivery systems
8 Test, quality control and monitoring
9 Services
Authors' biographies
Related sources
Supplier listing

Tables and Charts

Chapter 1 - Executive summary
IABM industry model
Broadcast and media technology sector size v growth rate
Broadcast and media technology products v service
Average unit prices
Top 10 companies 2008
Acquisition and production sub-segment overview
Post production sub-segment overview
Content and communication sub-segment overview
Audio sub-segment overview
Storage sub-segment overview
System automation and control sub-segment overview
Playout and delivery systems sub-segment overview
Test, quality control and monitoring sub-segment overview
Services sub-segment overview
New revenues accounted for by sub-segment
GDP growth - Americas
GDP growth - Europe, Middle East and Africa
GDP growth - Asia-Pacific
Broadcast and media technology regional market size v growth rate
Broadcast and media technology revenue and growth rate by region
Reseller sales and mark-ups
Number of companies per revenue band
Broadcast and media technology products/services/reseller mark-up 2004 - 2012

Chapter 2 - The broadcast industry model
IABM industry model
Specialist and multi-product companies
Supply chain for buyers
Innovations in television technology
Number of years new services have been available
HD channel count
HD transition by genre
Challenges of cross-platform delivery
Broadcasters with online TV offerings
Online TV services
Unique content v bandwidth
Multi-channel launches
Traditional workflow
New workflow
Traditional integration architecture
Service-oriented architecture
Commodity price trends
Business model management
Broadcast and IT technology
NLE market

Chapter 3 - Sector sizing and analysis
Global market size
Market value by segment
Segment proportions
Products v services
Comparative analysis 2006 to 2008
New revenue accounted for by segment
Average unit price
Acquisition and production sub-segment overview
Acquisition and production top five manufacturers
Acquisition and production top five manufacturers by sub-segment
Acquisition and production sub-segment proportions
Acquisition and production market concentration
Digital cinematography cameras, film cameras and high-end camcorders
ENG and news camcorders
System cameras including CCU, super slo-mo cameras, and miniature and point of view cameras
Professional and consumer derivative camcorders
Camera batteries
Robotics, supports and heads, wireless systems and other accessories
Camera lenses
Camera accessories
Prompters
Production switchers and studio vision mixers
Post production sub-segment overview
Post production top five manufacturers
Post production top five manufacturers by sub-segment
Post production sub-segment proportions
Post production market concentration
2D graphics, high-end 3D graphics, animation and software-only animation
Character and template-driven graphics generators and on-air graphics and logo generators
High-end NLE, colour grading and compositing
Mainstream networked NLE
NLE - packaged software
Global editing and processing revenues
Content and communication sub-segment overview
Content and communication top five manufacturers
Content and communication top five manufacturers by sub-segment
Content and communication sub-segment proportions
Content and communication market concentration
Routers, switching and control
Structured wiring and cables
Infrastructure hardware
File conversion and transcoders for contribution/distribution links and for multiple distribution platforms
Microwave links and mobile and portable satellite uplinks
Intercom and talkback
Audio sub-segment overview
Audio top five manufacturers
Audio top five manufacturers by sub-segment
Audio sub-segment proportions
Audio market concentration
Radio automation
Audio mixers
Storage sub-segment overview
Storage top five manufacturers
Storage top five manufacturers by sub-segment
Storage sub-segment proportions
Storage market concentration
NAS, SAN, hard disk and disk-based formats
Video servers: realtime encoding/decoding for transmission
Video servers: realtime encoding/decoding for production
Transmission and production servers
Global storage revenue
Data and media tape
System automation and control sub-segment overview
System automation and control top five manufacturers
System automation and control top five manufacturers by sub-segment
System automation and control sub-segment proportions
System automation and control market concentration
Global segment revenue by system type
Playout automation
Asset management and rights management systems
Global station playout and automation revenues
Broadcast management systems including scheduling, workflow, sales, traffic and billing
Newsroom content automation and editorial computer systems
Playout and delivery systems sub-segment overview
Playout and delivery systems top five manufacturers
Playout and delivery systems top five manufacturers by sub-segment
Playout and delivery systems sub-segment proportions
Playout and delivery systems market concentration
Master control switchers
Subtitling and text systems
Conditional access and encryption systems
IPTV, internet, streaming and mobile headends
Video on demand servers and systems
Aerials and satellite ground stations
Television transmitters
Radio transmitters
Global transmitter revenue
Test, quality control and monitoring sub-segment overview
Test, quality control and monitoring top five manufacturers
Test, quality control and monitoring top five manufacturers by sub-segment
Test, quality control and monitoring sub-segment proportions
Test, quality control and monitoring market concentration
Network monitoring including SNMP
Studio video monitors
Services sub-segment overview
Services top five manufacturers
Services top five manufacturers by sub-segment
Services sub-segment proportions
Services market concentration
Rental and hire market
Outside broadcast
Facilities
Playout facilities
New revenues accounted for by sub-segment

Chapter 4 - Regional market dynamics and forecasts
Global regions
Value of reseller mark-up
Total revenues accruing to resellers (including mark-up and value of equipment)
Percentage of industry value going through reseller channels
GDP growth - Americas
GDP growth - Europe, Middle East and Africa
GDP growth - Asia-Pacific
Global market growth
Market value by segment
Growth rate by segment
Percentage of market by segment
Market growth by segment
Market growth by segment including services
Market growth for products and services
Major quadrennial events
Cyclical growth in broadcast and media technology
Acquisition and production growth
Acquisition and production growth chart
Post production growth
Post production growth chart
Content and communication infrastructure growth
Content and communication infrastructure growth chart
Audio growth
Audio growth chart
Storage growth
Storage growth chart
Tape and non-tape based storage
Cost per hour of video storage on tape and disk
System automation and control growth
System automation and control growth chart
Playout and delivery systems growth
Playout and delivery systems growth chart
Test, quality control and monitoring growth
Test, quality control and monitoring growth chart
Services growth
Services growth chart
Market size by sub-region
Manufacturer revenues by sub-region
Manufacturer revenue growth by sub-region
Manufacturer revenue growth - Americas
Manufacturer revenue - Americas
Manufacturer revenue growth - EMEA
Manufacturer revenue - EMEA
Manufacturer revenue growth - Asia-Pacific
Manufacturer revenue - Asia-Pacific
Global company ownership of major broadcast vendors
Broadcast revenue accruing to firms based in regions
Broadcast revenue accrued to companies by region
Importing and exporting
Like-for-like 2006 data: segment analysis in 2006 US$
Like-for-like 2006 data: global market share by region
Global market: 2006 fixed exchange rate
Global market: exchange rate impact
Global market: variable exchange rate

Chapter 5 - Supply side market and strategies
Number of companies per revenue band
2008 broadcast revenue by sub-segment specialisation
Number of companies per revenue band including non-broadcast revenue
Companies by ownership
Public company profile
Private company profile
Subsidiary company profile
Revenue growth by percentiles
Supplier size by percentile (pure play v non-pure play)
Revenue by percentile
Selected list of public companies' R&D spend
Public companies in broadcast
Selected mergers and acquisitions 2006 to 2008
Routes to market
Sales through resellers
Average revenue from services by traditional product vendors
Global systems integrators by region

Chapter 6 - The broadcast buyer
New broadcast buyers
New supply chain
New supply chain - cross-platform and signage
Broadcasters with online TV offerings
Online TV services
Global snapshot of viewing
North America households
Europe households
Asia-Pacific households
Global households
Comparative markets overview
Number of digital cinema screens
Packaged media sales by format
Net television advertising growth
Net television advertising revenue
Revenue composition for selected European broadcasters
Advertising revenues for selected European broadcasters
RTL Group: evolution of revenues
RTL Group revenue split
Spend by application: acquisition and production
Annual programming spend in European big five countries
Estimated programming spend by genre for Western Europe major broadcasters
Global outside broadcast market: new trucks 2008

Chapter 7 - Emerging technologies
Integrated digital workflows
Falling cost of storage on disk
Comparative storage choices
Contribution and transfer standards
Compression codecs: capture and workflow standards
High definition households
HD spend: example trends
Current and forecast HD service launches
IPTV access technology by active subscribers
Codec share by active subscribers
IPTV operational costs
Number of broadband connections
Online television streams
Unicast mobile television
Broadcast mobile television
Mobile television viewers
Mobile television global revenues
Growth in global mobile television revenue forecast
Digital pay TV set-top box demand
Set-top box demand by type
Set-top box demand by platform
Average multi-play revenue generating units per subscriber

Pages: 253

Tables & charts: 263

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