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format: Print & PDF
published:
08-May-08
pages: 146
-
tables & charts: 140
Territories covered
Central and Eastern Europe
Bulgaria,
Croatia,
Czech Republic,
Estonia,
Hungary,
Latvia,
Lithuania,
Poland,
Romania,
Russian Federation,
Slovakia,
Slovenia,
Ukraine,
Companies covered
Eutelsat
Interactive Technologies
ITV Partner
Central Investment Group Holding
Eurocom
Bulsatcom
Digi TV
CableTel
Vestitel
Networx
HBO
Balkan Media Group
Modern Times Group
Warburg Pincus
Tacaruna
Ataka
Overgas
Kerman Kabelka Televizija
B.Net
Metronet
RCS&RDS
Liberty Global
UPC
Intercable
Vision Networks Tijeche Holding
Tes Media
Self Servis
Karmeval Media
Telefonica
O2
Volny
Telekom Austria
ProZeta
Starman Cable TV
STV cable
Elion
Mural Holding
Fibernet
TeliaSonera
Alina
Lattelcom
Viasat
Balticum TV
Vinita
INIT Corporation
Micrivisatos TV
S Plius
Gala Group
Canal Plus
Cyfra Plus
Vectra
Aster City Cable
ITI Group
Multimedia Polska
TPSA
Dialog Telecom
Joy TV
TelPol Group
Astral
Digital Cable System
Boom TV
InES Group
Atlas Telecom
NAFTA
Norilisk Television
Pride
Sibir Telecom
Central Telegraph
Corbina
Satro
Slovakia Cable Company
Martico
Vares
Tatra Temex Cable
Slovak Telecom
France Telecom
Telemach (UPC)
Ljubljanski Kabel
SiOL
Electro Turnsek
Blacksea Cable
Proverkhost Group
Gazprom Media
Telemach
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Since 2004 the CEE country economies and Russia have enjoyed rapid expansion, growing at more than double the rate of markets in Western Europe. 2007 saw the market growing at its fastest rate, with 18 percent growth of total pay TV subscribers.
Whilst Western European Pay TV markets are almost at saturation point, there is still huge potential for growth in the Eastern European markets and Russia especially. Growth comes as more subscribers are attracted to the satellite platform and new channels are launched to meet demand. Cable operators too are starting the process of digitisation which will enable them to reap the rewards of an improved viewer experience.
The Eastern European pay TV market is dominated by cable. Cable accounts for 80 per cent of all pay TV homes with almost one third of the region's homes taking cable services. A few operators control the majority of the market, sharing it with many smaller players. Screen Digest believes that the market will experience consolidation over the next five years as the major operators grow their market share through acquisition. Whilst the mature cable subscriber base is not growing as fast as the newer satellite platforms, average revenue per user continues to rise, increasing by 10 per cent on average in 2007. Screen Digest predicts that cable penetration will increase to 40 per cent of homes in 2012 from 32 per cent at the end of 2007. Over the next five years, the number of digital cable subscribers will have increased from its present two per cent to 18 per cent of TV homes.
Other forms of pay TV are much less advanced in the region, and Screen Digest expects that to remain the case to 2012. Digital terrestrial television is still in its infancy and by 2012, less than six per cent of the region's homes will rely on DTT as their primary means of TV viewing. IPTV is a nascent platform in Eastern Europe and although growth will begin to take off in 2009, less than three per cent of homes will make use of IPTV as their primary TV reception method by 2012.
Key findings:
- Eastern Europe continues to be a cable-driven market with 32 per cent of TV homes served by cable.
- By contrast, satellite pay TV is still a relatively small market serving around eight per cent of homes. This is changing rapidly, however, with a huge number of new satellite platform launches in the region over the last couple of years.
- Screen Digest forecasts that total satellite pay TV penetration will more than double from eight per cent at the end of 2007 to 16 per cent by 2012. All of these satellite pay TV subscribers are digital.
- During the same period, cable penetration will increase from 32 per cent to 40 per cent of homes. Continued migration of the largely analogue cable subscriber base will see digital cable penetration increase from less than two per cent of homes at the end of 2007 to 18 per cent of homes by 2012.
- Digital terrestrial television remains in its infancy and by 2012, less than six per cent of the region's homes will rely on DTT as their primary means of TV viewing.
- IPTV is another nascent platform in Eastern Europe and although growth will begin to take off in 2009, less than three per cent of homes will make use of IPTV as their primary TV reception mode by 2012.
- Nonetheless, driven by continued strong growth in the traditional cable and satellite markets, total pay TV penetration will increase rapidly from 40 per cent at the end of 2007 to 60 per cent by 2012 with a total of 63m homes subscribing to pay television services.
- Russian is set to be a key growth market showing particularly strong increases in pay TV. Total pay TV subscribers in Russia will reach 28m by 2012.
- Russian pay TV growth will be driven by a rapidly expanding satellite pay TV market with nearly 5m pay satellite customers forecast by 2012, up fromless than 1.5m at the end of 2007.
Table of contents
Market total
Eastern Europe report: Total market
Bulgaria
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Croatia
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Czech Republic
Market overview
Satellite
Cable
IPTV
DTT
Regulation
Estonia
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Hungary
Market overview
Satellite
Cable
IPTV
DTT
Third Party
Regulation
Latvia
Market overview
Satellite
Cable
IPTV
Third party
DTT
Regulation
Lithuania
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Poland
Market overview
Satellite
Cable
IPTV
DTT
Regulation
Romania
Market overview
Satellite
Cable
IPTV
DTT
Third Party
Regulation
Russia
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Slovakia
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Slovenia
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Ukraine
Market overview
Satellite
Cable
IPTV
DTT
Third party
Regulation
Table of contents
Market total
Total Eastern Europe: TV market overview (Primary homes)
Platform market shares: Primary sets
Total Eastern Europe: TV market overview (Primary homes)
Total Eastern Europe: TV market overview (Primary homes)
Total Eastern Europe: Pay TV subscribers
Total Eastern Europe: TV market overview (Primary homes)
Total Eastern Europe: Pay TV subscribers
Pay TV market shares
Total Eastern Europe: Pay TV subscribers
Bulgaria
Bulgaria: Pay television services
Bulgaria: TV market overview (Primary homes)
Platform market share: Primary sets
Bulgaria: TV market overview (Primary homes)
Bulgaria: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Bulgaria: TV market overview (Primary homes)
Pay TV subscribers (000s)
Bulgaria: Pay TV subscribers
Bulgaria: Pay TV subscribers
Croatia
Croatia: Pay television services
Croatia: TV market overview (Primary homes)
Platform market shares: Primary sets
Croatia: TV market overview (Primary homes)
Croatia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Croatia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Croatia: Pay TV subscribers
Croatia: Pay TV subscribers
Czech Republic
Czech Republic: Pay television services
Czech Republic : TV market overview (Primary homes)
Platform market shares: Primary sets
Czech Republic : TV market overview (Primary homes)
Czech Republic: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Czech Republic: TV market overview (Primary homes)
Pay TV subscribers (000s)
Czech Republic: Pay TV subscribers
Czech Republic: Pay TV subscribers
Estonia
Estonia: Pay television services
Estonia: TV market overview (Primary homes)
Platform market shares: Primary sets
Estonia: TV market overview (Primary homes)
Estonia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Estonia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Estonia: Pay TV subscribers
Estonia: Pay TV subscribers
Hungary
Hungary: Pay television services
Hungary: TV market overview (Primary homes)
Platform market shares: Primary sets
Hungary: TV market overview (Primary homes)
Hungary: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Hungary: TV market overview (Primary homes)
Pay TV subscribers (000s)
Hungary: Pay TV subscribers
Hungary: Pay TV subscribers
Latvia
Latvia: Pay television services
Latvia: TV market overview (Primary homes)
Platform market shares: Primary sets
Latvia: TV market overview (Primary homes)
Latvia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Latvia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Latvia: Pay TV subscribers
Latvia: Pay TV subscribers
Lithuania
Lithuania: Pay television services
Lithuania: TV market overview (Primary homes)
Platform market shares: Primary sets
Lithuania: TV market overview (Primary homes)
Lithuania: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Lithuania: TV market overview (Primary homes)
Pay TV subscribers (000s)
Lithuania: Pay TV subscribers
Lithuania: Pay TV subscribers
Poland
Poland: Pay television services
Poland: TV market overview (Primary homes)
Platform market shares: Primary sets
Poland: TV market overview (Primary homes)
Poland: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Poland: TV market overview (Primary homes)
Pay TV subscribers (000s)
Poland: Pay TV subscribers
Poland: Pay TV subscribers
Romania
Romania: Pay television services
Romania: TV market overview (Primary homes)
Platform market shares: Primary sets
Romania: TV market overview (Primary homes)
Romania: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Romania: TV market overview (Primary homes)
Pay TV subscribers (000s)
Romania: Pay TV subscribers
Romania: Pay TV subscribers
Russia
Russia: Pay television services
Russia: TV market overview (Primary homes)
Platform market shares: Primary sets
Russia: TV market overview (Primary homes)
Russia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Russia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Russia: Pay TV subscribers
Russia: Pay TV subscribers
Slovakia
Slovakia: Pay television services
Slovakia: TV market overview (Primary homes)
Platform market shares: Primary sets
Slovakia: TV market overview (Primary homes)
Slovakia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Slovakia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Slovakia: Pay TV subscribers
Slovakia: Pay TV subscribers
Slovenia
Slovenia: Pay television services
Slovenia: TV market overview (Primary homes)
Platform market shares: Primary sets
Slovenia: TV market overview (Primary homes)
Slovenia: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Slovenia: TV market overview (Primary homes)
Pay TV subscribers (000s)
Slovenia: Pay TV subscribers
Slovenia: Pay TV subscribers
Ukraine
Ukraine: Pay television services
Ukraine: TV market overview (Primary homes)
Platform market shares: Primary sets
Ukraine: TV market overview (Primary homes)
Ukraine: TV market overview (Primary homes)
Pay TV market shares (end 2008)
Ukraine: TV market overview (Primary homes)
Pay TV subscribers (000s)
Ukraine: Pay TV subscribers
Ukraine: Pay TV subscribers
Television Intelligence
