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In this Industry Report
Mobile gaming value chain: Opportunities for publishers, developers and network operators is the third in a series of must-have mobile gaming reports from Screen Digest. This report is essential for companies within the mobile gaming value chain as it analyses various distribution routes along with their corresponding business models. A detailed description of delivery platforms and a competitive analysis of major mobile games publishers are also provided.
Key findings:- The mobile games market will generate an extra €1bn in the next five years to reach a total value of €2.6bn by 2012.
- From 2009 onwards, North America will become the largest mobile games market. Mobile games revenues in the US will double over the next 5 years to just over €1.1bn.
- The low volume of ad-supported games compared to the premium paid alternatives drives the advertising share to a marginal share.
- As operators shift their focus on other services such as mobile broadband and mobile social networking, alternative routes to the consumer are becoming increasingly popular, generating opportunities for smaller mobile games companies.
- The market share of the top 4 major publishers (EA Mobile, Gameloft, Glu and THQ Wireless) has been increasing steadily from 11 per cent of the worldwide market in 2004 to 22 per cent in 2007.
- Gameloft will take over from EA Mobile as the number one mobile games publisher during 2008 and remain in a very strong position in the foreseeable future.
In the report:- Comprehensive overview of mobile games distribution platforms
- Description of value chain models for on-portal, off-portal and physical distribution
- Forecast of total market growth to 2012: total revenues, industry revenues and operator revenues for Asia Pacific, Europe and North America
- Financial comparison and portfolio analysis of major mobile games publishers
Table of contents
Introduction
A brief history of the mobile phone
Mobile games timeline
Scope of this report
Platforms
Hardware platforms
Embedded
Original N-Gage device
Connected platforms
WAP
SMS
Flash Lite
Silverlight
Download-based software platforms
Java ME
Symbian
N-Gage platform
BREW
Discontinued platforms
The value chain
Defining roles
Operators
Aggregators and publishers
Developers
Brand owners
Third parties
The value chain
Distribution via mobile operator
Alternative routes to the consumer
Market size and forecasts
Global market
Europe
North America
Asia
Competitive analysis of major publishers
Electronic Arts
Jamdat
EA Mobile
Gameloft
Ubisoft
Glu
Ifone
MIG
Superscape
THQ
Financial comparison
Portfolio analysis
3D
Casual
Intellectual property
Catalogue quality
Screen Digest view
EA Mobile
Gameloft
Glu
THQ Wireless
Tables and Charts
Introduction
Mobile games timeline
Platforms
The value chain
Value chain overview
Routes to the consumer
Market size and forecasts
Global mobile games market
Global industry revenue shares
Global mobile games market forecasts
European mobile games market
European industry revenue shares
European mobile games market forecasts
North American mobile games market
North American industry revenue shares
North American mobile games market forecasts
Asian mobile games market
Asian industry revenue shares
Asian mobile games market forecasts
Competitive analysis of major publishers
Major publisher market share
Major games company revenues
Major games company financials
Proportion of 3D titles
Proportion of casual titles
Proportion of original IP titles
Proportion of titles in parent company catalogue
Review scores, Q1 2008
Review scores table, Q1 2008
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available
- for individual purchase
- to FULL subscribers of:
format: Print & PDF
published:
30-Jul-08
pages: 36
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tables & charts: 24
Author/s
David MacQueen
Ronan de Renesse
Steve Bailey
Territories covered
Western Europe
Austria,
Belgium,
Denmark,
Finland,
France,
Germany,
Greece,
Ireland,
Italy,
Netherlands,
Norway,
Portugal,
Spain,
Sweden,
Switzerland,
UK,
Central and Eastern Europe
Hungary,
Poland,
North America
Canada,
USA,
Asia-Pacific
China,
India,
Japan,
South Korea,
Companies mentioned
Electronic Arts
JAMDAT
EA Mobile
Gameloft
Ubisoft
Glu
IFone
MIG
Superscape
THQ
Motorola
Sun Microsystems
Symbian
France Telecom
Riot-e
In-Fusio
Qualcomm
NTT DoCoMo
Synergenix
Nokia
Blue Lava Wireless
Microsoft
Intel
Java
Mophun
Exen
KDDI
Softbank
RealNetworks
Hexacto
Downtown Wireless
IPlay
Digital Chocolate
Handy Games
Twistbox Games
Walt Disney
Vivendi
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