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New Free-to-air Strategy for Discovery's Intl Network

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Discovery Communications is to launch a free-to-air channel in the UK early next year. The channel will be distributed on digital terrestrial (DTT) and will be the US company's first network in the UK not to be funded partly by cabsat carriage fees. The move is a response to tough competitive conditions in what is, as well as Discovery's largest market outside the US, one of the most competitive in the world. Discovery is not the only US cable programmer to adapt its business model in the international market as the free DTT footprint gets bigger than pay cable and satellite.
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Television Intelligence


published: 17-Oct-08
pages: - tables & charts:

Author/s

Tim Westcott
Tim Westcott

Territories covered

Western Europe
France, Germany, Italy, Spain, UK,
North America
USA,

Companies mentioned

BSkyB
Discovery Holdings
GE
ITV
Sony
Time Warner
Viacom Inc
Virgin Media
Walt Disney
Discovery Communications
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