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Reports |
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Shift in Negotiating Power as Sports Hits the Net
Published:
22 Aug 08
Pages: 11
Tables & charts:
6
Summary:
The intense focus on the success of the 2008 Olympics-and how much of a ratings and advertising bonanza NBC has garnered-has obscured some much more worrisome trends that GMI sees as reducing the value of major sports events. The rare quadrennial ones like the Olympics and The World Cup constitute exceptional cases.
Author/s
Sarah Johnson
Countries:
USA
Companies: Apple CBS Comcast DirecTV Dish Network France Telecom General Electric Google Microsoft News Corp Time Warner Tivo Walt Disney World Westling Federation Yahoo .How to access this contentBy pay subscription/s:Contact us and a member of our team will be happy to help you. .
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