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In this Company Report
The intense focus on the success of the 2008 Olympics-and how much of a ratings and advertising bonanza NBC has garnered-has obscured some much more worrisome trends that GMI sees as reducing the value of major sports events. The rare quadrennial ones like the Olympics and The World Cup constitute exceptional cases.
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available
- to FULL subscribers of:
published:
22-Aug-08
pages:
-
tables & charts:
Author/s
Sarah Johnson
Territories covered
North America
USA,
Companies mentioned
Apple
CBS Corp
Comcast
DirecTV
Dish Networks
France Telecom
General Electric
Google
Microsoft
News Corp
Time Warner
Tivo
Walt Disney
World Westling Federation
Yahoo
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