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Why Google Has to Expand into Mobile, and Why it will Succeed

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In this Company Report

Google's move into mobile will provide a key source of growth over the next five years, developing advertising revenues outside its core markets the US and UK and extending its dominance of search into mobile. Google will face competition from other search providers, Microsoft, mobile operators as it attempts to exploit the fast-growing smartphone installed base.
available
- to FULL subscribers of:

Mobile Media Intelligence


published: 18-Nov-08
pages: 16 - tables & charts: 10

Author/s

Julien Theys
Julien Theys

Territories covered

Western Europe
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,
Central and Eastern Europe
Czech Republic, Hungary, Poland, Slovakia, Slovenia,
North America
Canada, USA,
Asia-Pacific
China, India, Japan, South Korea,

Companies mentioned

Google
Microsoft
News Corp
Nokia
RIM
Time Warner
Yahoo
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