Studio movie releases on DVD and Blu-ray Disc are increasingly being bundled with digital files as a way to both bolster the value of the existing physical disc business and convince consumers of the merits of digital ownership. However, there are some serious question marks around the implementation of the Digital Copy strategy, notably attempts to associate the proposition with a premium and inconsistencies in approach which threaten to increase consumer confusion about digital, rather than diminish it. We expect Digital Copy will become a standard 'function' of physical discs and therefore will not remain a monetizable 'feature'.

Digital Copy titles by genre

Digital Copy titles by Studio

Incremental revenue from price premium ($m)

Digital Copy redemptions by format (m)

Sales of discs with Digital Copy (m)

published: 03-Apr-09

pages: 10 - tables & charts: 5