In this Industry Report

This quarterly report combines Advertising Intelligence data and analyst commentary covering economic prospects and advertising revenue forecasts, for 2009-2010. Published 08 June 2009.

Highlights:

• Following the onset of recession in 2008Q4, IMF forecasts for FY2009 have been dramatically downgraded in January this year and then again in April.
• IMF is predicting GDP to be significantly down everywhere in Western Europe in 2009, between -3.0% (Spain) and -5.6% (Germany).
• In 2008, adspend was already flat or negative in the Big Five.
• 2009 will be significantly worse: we currently forecast ad revenues to be down -8.4% to -15.5% across Western Europe.

In this report:

• Economic conditions: quarterly GDP growth
• Economic conditions: annual forecasts
• Overall advertising market forecasts
• Focus on TV advertising
• Europe's Big Five market: France, Germany, Italy, Spain, UK

List of tables and charts:

• Big Five markets: quarterly GDP growth (2008/2009Q1)
• Big Five markets: annual GDP forecasts (2009-2011)
• Big Five markets: all-media advertising market (2007-2010)
• Big Five markets: TV advertising market (2007-2010)

Advertising Intelligence

Author/s

Vincent Létang

Daniel Knapp

Territories covered

Western Europe

France, Germany, Italy, Spain, UK,

Companies mentioned