In this Industry Report

This quarterly report combines Advertising Intelligence data and analyst commentary covering broadcasters' advertising revenues, audience share performance and ad revenue prospects for 2009-2013. It was published on 08 June 2009 after all 'top 8' European broadcasters had reported 2009Q1 results.

Highlights:

• Total advertising is forecast to be down everywhere in Western Europe's Big Five markets in 2009, between -8.4% (Italy) and -15.5% (Spain)
• Television advertising in 2009 will show a general decline with falls between -9.6% (Italy) and -16.9% (Spain)
• Q1 ad revenues reported by key European broadcasters showed several two-digit drops: -12.3% for Mediaset, -22.5% for Antena 3, -25.8% for TF1, -37.3% for Telecinco
• Acceleration of advertising downturn in Q1 triggers regulatory responses and restructuring of the TV landscape

In this report:

• Western Europe's Top 8 television companies: Antena 3, ITV, M6, Mediaset, ProSiebenSat.1, RTL, Telecinco, TF1
• 2008/2009Q1 audience performances and rise of digital viewing
• 2008/2009Q1 adrevenues by quarter, 2009Q2-Q4 forecasts
• 2009-2013 ad revenue forecasts

List of tables and charts:

• For each company (8): audience share (2000-2008)
• For each company (8): advertising revenues (2000-2013)
• For each market (5): total television advertising revenues (2000-2013)

Advertising Intelligence

Author/s

Vincent Létang

Daniel Knapp

Territories covered

Western Europe

France, Germany, Italy, Spain, UK,

Companies mentioned