In this Industry Report

This quarterly report combines Advertising Intelligence data and analyst commentary covering key European broadcasters' advertising revenues, audience share performance and ad revenue prospects for 2009-2013. The third issue was published 7 January 2010. It takes into account the actual ad revenues 'top 8' European broadcasters reported for Q309 results, and early Q4 trading insights.

Highlights:

• Total all media advertising is forecast to be down everywhere in Western Europe's Big Five markets in 2009, between -11% (Germany, UK) and -23% (Spain)
• Television advertising in 2009 will show a general decline with falls between -11% (Italy, UK) and -26% (Spain)
• Q3 ad revenues reported by key European broadcasters showed some stabilisation with e.g. M6 group posting year-on-year growth whilst P7S1, Mediaset and TF1 limited the fall to single-digit range. Telecinco, on the other hand reported another heavy yoy fall (-34%)
• Trading insights for Q4 suggest faster-than-expected recovery in several markets (e.g. UK and France) that made Screen Digest revise 2009 and 2010 forecasts upwards

In this report:

• Western Europe's 'Top 8' television companies: Antena 3, ITV, M6, Mediaset, ProSiebenSat.1, RTL, Telecinco, TF1
• 2009Q1-Q4 net ad revenues by quarter, Q4 forecasts
• 2009-2013 ad revenue forecasts

List of tables and charts:

• For each broadcasting group (8): advertising revenues (2000-2013)
• For each market (5): total television advertising revenues (2000-2013)

Advertising Intelligence

Author/s

Vincent Létang

Daniel Knapp

Territories covered

Western Europe

France, Germany, Italy, Spain, UK,

Companies mentioned