In this Industry Report

Mobile TV is one of the content categories in mobile which has suffered the most from the economic downturn in Europe. Customers are reducing their spending as we go deeper into the economic crisis. Damaged confidence and the lack of financial commitment have delayed further DVB-H launches across Europe. Alternative solutions developed on existing standards and networks (e.g. DVB-T and Analogue TV) are emerging across the world and push the Free-To-Air (FTA) trend even further.
North America, on the contrary, has experienced consistent growth throughout 2008 due to the popularity smartphones and the emergence of dedicated mobile content delivery networks for mobile TV over 3G.

Highlights:

• European 3G mobile TV revenues accounted for only 1.2 per cent of total mobile data revenues (excluding messaging)
• 3G mobile TV adoption rates for Germany, Spain and the UK are all below 3 per cent.
• By 2012, 64 per cent of mobile TV subscribers will be watching mobile TV for free.
• From 2009 onward, Screen Digest expects the monthly ARPU for paid mobile TV services to decrease by 0.50 Euro a year.

In this report:

• Europe and North-America mobile TV market overview
• Mobile broadcast TV forecasts by technology and by business model
• Mobile Satellite Services (MSS) overview and analysis
• Special focus on mobile TV in France

List of tables and charts:

Mobile Media Intelligence

Author/s

Ronan de Renesse

Territories covered

Western Europe

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,

Central and Eastern Europe

Czech Republic, Hungary, Poland, Russia, Slovakia, Slovenia,

North America

Canada, USA,

Asia-Pacific

China, India, Japan, South Korea,

Companies mentioned