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Mobile Market Monitor: TV & Video H1 2009

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In this Industry Report

Highlights:

  • Mobile TV still suffers in Western Europe while BRIC and North-America offer better prospects.
  • Mobile TV ARPU is set to decrease by more than half in the US as the ATSC approves new mobile technology.
  • Handset manufacturers like Motorola, Samsung and Sony Ericsson developed their own mobile video services as a way to promote their latest high-end handsets.
  • With an estimated global installed base of 30m by the end of 2009, TV and online video players are building a presence on the application store.


In this report:

  • Europe, BRIC and Africa mobile TV market overview
  • US mobile TV market analysis
  • Mobile broadcast TV forecasts by technology and by business model
  • App Store forecasts and analysis for mobile video
  • Special focus on mobile movies

List of tables and charts:


Western Europe: mobile broadcast TV market share
Western Europe: mobile TV subscribers
Big 5: total mobile TV subscribers
US: mobile broadcast TV forecasts
ATSC mobile DTV coverage map
BRIC: subscriber forecasts
China and India: mobile TV forecasts
Africa: DVB-H launches
Mobile movie addressable market
Broadcast mobile TV forecast by technology
Global App Store forecast
Addressable market by application store
Most popular video apps on the App Store
available
- to FULL subscribers of:

Mobile Media Intelligence


format: PDF
published: 01-Dec-09
pages: 8 - tables & charts: 13

Author/s

Ronan de Renesse
Ronan de Renesse

Territories covered

Western Europe
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,
Central and Eastern Europe
Czech Republic, Hungary, Poland, Russia, Slovakia, Slovenia,
North America
Canada, USA,
South and Central America
Argentina, Brazil, Mexico,
Africa and Middle East
Turkey,
Asia-Pacific
China, India, Japan, South Korea,

Companies mentioned

Apple
Blockbuster
ITN
LG Electronics
Qualcomm
MobiTV
Motorola
mSpot
Naspers
Samsung Electronics
Sony Ericcson
BSkyB
Sling Media
SnRT
Telegent Systems
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