April 21, 2010

Screen Digest Advertising Intelligence offers this market monitor to provide an overview of global out-of-home advertising, the trends characterising the market in 2009 and its growth potential. The report assesses global, pan-regional as well as country-specific trends in the US and key European territories, with a focus on digital out-of-home. It also profiles the recent performance and global development of the leading operators in outdoor advertising (JCDecaux, Clear Channel Outdoor, CBS Outdoor).

Highlights:

• Western outdoor market fell up to 20% between Q1 and Q3 in 2009, but Q4 showed signs of stabilisation and return to revenue growth is forecast as early as Q1 or Q2 in 2010.
• Central and Eastern European markets fell by over a third compared to a total media decline of under a quarter in 2009, whilst other emerging markets (Asia, Latin America) managed to keep growing.
• CBS Outdoor and Clear Channel Outdoor saw the worst organic revenue declines in 2009. In total, the top four global operators saw double digit revenue decreases in 2009.
• In Western Europe, nearly two thirds of total OOH revenues are held by the top three operators. French operator JCDecaux is the market leader.
• UK digital out-of-home (digital signage) advertising already makes up close to 10% of total OOH sales and is forecast to substantially increase its share by 2013.

In this report:

Whilst the global out-of-home market outperformed overall advertising growth over the last five years, it is one of the media that suffered the most in 2009, casting new doubts over the outdoor industry's hailed potential to withstand traditional media's long-term decline.

There were significant differences in the impact of the recession on varying regions and on leading operators. Based on in-depth research into country-specific advertising and outdoor market trends, as well as operator-specific quarterly growth and market shares, Screen Digest builds a detailed mapping of territorial trends and recovery outlooks.

This report brings together granular Advertising Intelligence data and insightful analyst commentary to examine these developments, with a specific focus on the US, UK and French markets, and an assessment of digital out-of-home (digital signage) and segment trends in the UK.

• Global historic revenues and outlook
• Global growth drivers and obstacles
• Global revenues in key regions
• Global regional growth and market share
• Europe OOH share by country in 2009
• Europe OOH growth by country in 2009
• US, UK, France quarterly growth
• UK quarterly segment growth
• Digital OOH: Focus on the UK market
• Key operators revenue growth trends
• Key operators market shares
• Focus on Clear Channel Outdoor
• Focus on JCDecaux
• Focus on CBS Outdoor

 

Tables and charts included:

• Global Market Growth OOH vs. All Media
• NAM OOH Revenue Growth and Forecast 2004-2014
• Western Europe OOH Revenue Growth and Forecast 2004-2014
• CEE OOH Revenue Growth and Forecast 2004-2014
• OOH share of Total Media in Key Regions 2005, 2007, 2009
• Regional Differences OOH Growth 2004-2014: NAM, West. Europe, CEE, Rest of the World
• Europe Map of OOH share of Total Media in 2009 (all Western and CEE countries)
• Europe Map of OOH Growth in 2009 (all Western and CEE countries)
• Quarterly Growth in France, UK and USA Markets
• UK Annual Revenues 2005-2009
• UK Quarterly Revenues by segment 2005-2009
• UK quarterly share of digital OOH 2007-2009
• UK quarterly digital sales growth 2007-2009
• Key Operators Revenues 2005-2009 (JCDecaux, Clear Channel outdoor, CBS Outdoor, Lamar)
• Key operators quarterly organic growth 07Q1-09Q4
• Key Operators Share of Total Western Europe OOH Market in 2009
• Key Operators Share of Total USA OOH Market in 2009
• Year-on-2005-2009 Clear Channel Outdoor: Quarterly Organic Revenue Growth in 2009
• Clear Channel Outdoor: Segment share of total revenue in 2009
• Clear Channel Outdoor: Europe map of countries covered
• Clear Channel Outdoor: World map of countries covered
• JCDecaux: Year-on-year Revenue Growth 2005-2009
• JCDecaux: Quarterly Organic Revenue Growth in 2009
• JCDecaux: Segment share of total revenue in 2009
• JCDecaux: Europe map of countries covered
• JCDecaux: World map of countries covered
• CBS Outdoor: Year-on-year Revenue Growth 2005-2009
• CBS Outdoor: Quarterly Organic Revenue Growth in 2009
• CBS Outdoor: Europe map of countries covered
• CBS Outdoor: World map of countries covered

Pages: 22

Tables & charts: 30

Tags: