April 06, 2010

Digital retail significantly underperformed in 2009 and the continued marketing of an unattractive EST proposition has the potential to create an 'albums vs. singles effect' for movies - a trend that damaged the music business. US consumer spending on digital retail totalled $200m in 2009, falling well short of Screen Digest's previous expectations that it would reach $250m, which we had believed to be conservative. By contrast, consumer spending on digital rental faired better - it missed the mark in 2009 but by a smaller margin, reaching $92m, short of the $111m expected for the year. Consequently, we have reduced our US forecasts to just below $950m from EST and VOD combined by 2014.

Tables and charts included:

• US online movie transactions
• US online movies
• US online movie spending
• 2007 REPORT: US online movies
• 2007 VS 2010 forecasts: US online movie spending
• Top 5 US online movie service providers
• 2009 US digital retail transactions by service
• 2009 US digital rental transactions by service

Pages: 10

Tables & charts: 8

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