In this Industry Report

The global financial and economic crisis has caused an abrupt end to a period of exceptional growth in the Central and Eastern European (CEE) TV advertising markets. Unprecedented advertising revenue drops between 10% and 50% across the region in H1 2009 have changed the focus in outlook. Questions about when CEE TV advertising growth will drive markets to Western European levels have made way to more pressing concerns about when markets will rebound, and how fit-for-expansion they will emerge from the crisis. Revisiting key trends in 2009 as well as providing a market outlook for 2010 and beyond, this report seeks to provide answers to these issues.

Highlights:

• The economic climate is improving in the CEE region, but indication for a return to pre-recession growth is still absent.
• IMF has revised its 2010 economic forecast in its October update: real GDP is now expected to range between -2.5% (Estonia) and +3.7% (Slovakia) in 2010.
• Screen Digest has revised advertising revenues forecast for 2009 (ranging from -39% in Ukraine to -9% in Poland) and for 2010 (ranging from -15% in Estonia to +15% in Ukraine)

In this report:

• Economic conditions: annual forecasts
• Overall advertising market forecasts
• Focus on TV advertising
• Focus on multichannel TV advertising
• Pan-regional TV advertising comparison
• Focus on CEE's top 3 TV advertising markets: Russia, Poland, Romania

List of tables and charts:

Advertising Intelligence

Author/s

Daniel Knapp

Territories covered

Central and Eastern Europe

Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Poland, Romania, Russia, Slovakia, Slovenia,