November 23, 2010

Worldwide set-top box (STB) shipment volumes will fall to 180m in 2010, down from 195m in 2009. Industry value will also fall to Euro 12.5b, but pay TV STB revenues will rise to Euro 9.6b. Pace has become the number one pay TV set-top box vendor by shipment volumes, shipping 9.5m units in H1 2010, whilst Motorola remain the number one vendor by revenues from pay TV STB shipments.

2010 will see volumes of set-top box shipments decline, as the 2009 analogue switch-off in the United States hits sales of free-to-air (FTA) digital terrestrial STBs. Pay TV STB shipments will continue to rise to 123m in 2010, driven by satellite and cable, although shipments to IPTV operators fall to 13m.

Revenues will continue to fall in 2010 to €12.5b, driven primarily by the decline in FTA shipments. However, the value of the pay TV STB industry will in fact increase to €9.6b as the product mix shifts towards higher volume of high-end HD and DVR products.

2011 will see a continuing decline in both shipments and revenues, as pay TV shipment volumes fall and FTA shipment volumes plateau.

Highlights:

• 180m STBs will be shipped in 2010, of which 123m will be for pay TV operators and 57m will be FTA
• These shipments will generate €12.5 billion in revenue
• Both STB revenues and shipments will fall in 2010, and again in 2011
• Pace was the market leader for volumes of pay TV STBs shipped in H1 2010
• Motorola continue as the market leader for revenues from pay TV STBs in H1 2010
• Echostar continue to have the highest average selling price for an STB H1 2010

In this report:

• Global set-top box shipments to fall in 2010
• Global set-top box shipments will be worth €2.5b in 2010
• 21.3m HD pay satellite STB sales in 2010
• China continues to be major growth driver for cable STBs
• IPTV shipments decline in 2010
• DTT Peaked in 2009 but market will remain significant
• Free DTH will grow steadily from 2010 onwards
• High-end STB shipments to grow year-on-year
• HD DVR revenues will exceed SD standard in 2011
• Asia-Pacific will be the biggest market in 2010, overtaking North America
• Industry value will remain in North America and Western Europe
• 34m internet-connectible pay TV shipments in 2010
• Western Europe and USA dominate pay TV hybrid set-top box market
• Pace becomes global number 1 by volume
• Motorola held the top place in revenue terms
• Echostar remain number 1 for average selling prices

Tables and charts included:

• Global set-top box shipments (2006-2014)
• Global set-top box revenues (2006-2014)
• Global pay satellite set-top box shipments by box-type (2006-2014)
• Global cable set-top box shipments by box-type (2006-2014)
• Global IPTV set-top box shipments by box-type (2006-2014)
• Global free satellite set-top box shipments by box-type (2006-2014)
• Global free DTT set-top box shipments by box-type (2006-2014)
• Global set-top box shipments by platform (2006-2014)
• Global set-top box revenues by platform (2006-2014)
• Global set-top box shipments by box type (2006-2014)
• Global set-top box revenues by box type (2006-2014)
• Global set-top box shipments by Region (2006-2014)
• Global set-top box revenues by Region (2006-2014)
• North America set-top box shipments by platform (2006-2014)
• Western Europe set-top box shipments by platform (2006-2014)
• Eastern Europe set-top box shipments by platform (2006-2014)
• Asia-Pacific set-top box shipments by platform (2006-2014)
• Latin America set-top box shipments by platform (2006-2014)
• Middle-East and Africa set-top box shipments by platform (2006-2014)
• Hybrid STB shipments by platform (2006-2014)
• Hybrid STB shipments by region (2006-2014)
• Top 20 STB vendors by shipment volumes (H1 2010)
• Top 5 STB vendors by market share of shipments (H1 2010)
• Top 20 STB vendors by revenues (H1 2010)
• Top 5 STB vendors by market share of revenues (H1 2010)
• Top 20 STB vendors by average selling price (ASP) (H1 2010)

Pages: 24

Tables & charts: 47

Tags: