July 16, 2010

Hulu's subscription service Hulu Plus will struggle to attract subscribers due to a combination of consumer reluctance to pay for standalone online subscriptions that focus on entertainment and a content mix that is already widely available for 'free'. However, despite low uptake, the new service launch will have repercussions on the relationships between broadcasters, pay TV operators and premium cable channels.

Tables and charts included:

• Hulu advertising revenue
• US: 2009 revenue per full-length TV show view
• Netflix Watch Instantly views
• Direct availability of online video services on devices
• US: single TV show episode EST transactions

Pages: 8

Tables & charts: 5

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