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European BD Tie Ratios to Stabilise
July 26, 2010
The number of DVDs bought each year by a DVD-enabled household - the DVD tie ratio, or buy rate - peaks in the first or second year after launch and then declines gradually over time. An ever-declining software tie ratio is a consistent metric worldwide across virtually all consumer electronics (CE) devices - CD players, games consoles and personal music players. According to this Screen Digest report, the current sales and forecasts indicate that Blu-ray Disc (BD) may buck this universal trend.
Tables and charts included:
Pages: 3
Tables & charts:
2
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Companies:
Sony
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