August 04, 2010

Online TV revenues in Spain were just a sixth of those in Germany in 2009, and a fifth of those in France. Disarray in the traditional TV business in Spain has hampered online efforts from local broadcasters, too pre-occupied with a steep decline in TV advertising revenue to develop their online strategies. The catch-up content that drives online TV consumption elsewhere has been slower to proliferate in Spain than in other major European markets, and the lack of compelling paid content services meant ads accounted for 99% of online TV revenue last year.

Chart summary: TV broadcasters still dominate the online TV business in Spain, benefitting from access to premium content and existing advertising relationships. In 2009 broadcasters accounted for 41 per cent of all online TV revenues.

Tables and charts included:

• Spain: ad-supported online TV revenue 2009
• Spain: online TV revenue forecasts 2007 to 2014

Pages: 3

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