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August 04, 2010
Advertising markets across Central and Eastern Europe (CEE) were severely hit by the global economic and financial crisis in 2009. Whereas TV net advertising revenues (NAR) in Western European markets in aggregate declined by 13.8 per cent, TV advertising in the CEE region was worse than this. In aggregate, TV NAR in the region fell by 31.5 per cent. This performance is owed to a host of different factors explored in this report.
Tables and charts included:
- Net television advertising growth (in local currency) 2009 + 2010 + 2011
- TV as share of total advertising 2009
- Multichannel as share of net TV advertising
Pages: 8
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Market overview
Ukraine:
Revenue by media
-
30 Apr 12
Market overview
Bulgaria:
Revenue by media
-
30 Apr 12
Market overview
Slovenia:
Revenue by media
-
30 Apr 12
Market overview
Russia:
Revenue by media
-
30 Apr 12
Market overview
Romania:
Revenue by media
-
30 Apr 12
Market overview
Czech Republic:
Revenue by media
-
30 Apr 12
Market overview
Estonia:
Revenue by media
-
30 Apr 12
Market overview
Poland:
Revenue by media
-
30 Apr 12
Market overview
Hungary:
Revenue by media
-
30 Apr 12
Market overview
Croatia:
Revenue by media
-
04 Apr 12
