September 20, 2010

Pay TV set-top box (STB) shipment volumes reach an all time high in 2009 with 127m units shipped. Despite a 3% growth in volumes the value of the industry fell to Euro 9.2 billion. Motorola remained the number one pay TV set-top box vendor by shipment volumes with Pace rising to second place over Technicolor.

2009 saw the largest volumes of pay TV STBs shipped to date as global transition from analogue to digital TV continued. Shipments to satellite and IPTV operators drove this volume growth whilst shipments cable operators were down year-on-year.

2010 will see the value of the industry fall again to €8.7 billion and for the first time in 9 years a fall in shipment volumes with 120m units shipped. The primary drivers for this will be declining IPTV STB shipments as well as declining ASPs in the wake of plateauing STB demand from satellite and cable operators.

Growth in the industry will be restored in 2011 as cable operators push on with the digital transition which was stalled by economic climate

Highlights

• 127m pay TV STBs were shipped in 2009
• These shipments generated €9.2 billion in revenue
• Both STB revenues and shipments will fall again in 2010
• More units were shipped to the top 4 western pay TV operators than to the whole of the Chinese pay TV market
• Motorola was the market leader in both volume and revenue terms

• Echostar had the highest average selling price for an STB

In this report

• Pay TV STB shipments reached and all time high in 2009
• Pay TV STB revenues fell year on year
• North American was still the biggest region for STB shipments
• Shipments to Asia-Pacific will be largest volumes of forecast period
• North America will remain the most valuable market
• HD will drive value growth
• Motorola was number one STB vendor in 2009
• The four biggest vendors took 44% of the market
• 2009 was also the largest year so far for Hybrid STB shipments
• HomePlug is the most widely deployed home networking technology facilitating IP based video distribution around the home

Tables and charts included:

• Global pay TV set-top box shipments by platform (2009)
• Global pay TV set-top box shipments by technology (2009)
• Global pay TV set-top box shipments by Region (2009)
• Global pay TV set-top box revenues by platform (2009)
• Global pay TV set-top box revenues by technology (2009)
• Global pay TV set-top box revenues by Region (2009)
• Global pay TV set-top box shipments (2007-2014)
• Global pay TV set-top box shipments by platform (2007-2014)
• Global pay TV set-top box revenues (2007-2014)
• Global pay TV set-top box revenues by platform (2007-2014)
• Global pay TV set-top box shipments by technology (2007-2014)
• Global pay TV set-top box revenues by technology (2007-2014)
• Global pay TV set-top box shipments by region (2007-2014)
• Global pay TV set-top box revenues by region (2007-2014)
• Global pay TV set-top box shipments by destination (2007-2014)
• Top 20 Pay TV STB vendors by shipment volumes (2009)
• Top 5 Pay TV STB vendors by market share of shipments (2009)
• Top 20 Pay TV STB vendors by revenues (2009)
• Top 5 Pay TV STB vendors by market share of revenues (2009)
• Top 20 Pay TV STB vendors by average selling price (ASP) (2009)
• Hybrid STB shipments by platform (2007-2014)
• Hybrid STB installed base by platform (2007-2014)
• Home networking deployments by platform (2009)
• Home networking deployments by technology (2009)

Pages: 12

Tables & charts: 24

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