September 27, 2010

The mobile video market is currently undergoing a major revolution, focused on content and cross-platform integration. Mobile operators have revamped their mobile video strategy, moving from the traditional linear TV channels and video clips to movies, TV shows and catch-up content while Pay TV operators are using applications to convert their subscribers to higher-tier packages. As a result mobile video revenues in Western Europe and North America combined are set to pass Euro 0.5bn by the end of 2010. However, Screen Digest expects revenues to subsequently decline by 9 per cent in the next four years as free content and cross-platform bundles become predominant. Screen Digest estimates nearly two third of mobile video streams will be accessed free of charge by the end of 2014.

In this report:

• Mobile video revenues in Western markets are set to pass Euro 0.5bn by the end of 2010.
• However, revenues will subsequently decline by 9% by 2014 as free content and cross-platform bundles become predominant.
• Nearly two-thirds of mobile video streams will be accessed free of charge by the end of 2014.
• Pay TV operators are using mobile to convert pay TV subscribers to higher-tier packages.
• 70% of top 10 US pay TV operators offer DVR manager apps on Apple's App Store

Tables and charts included:

• Mobile Video and TV Services Overview - Europe Big 5
• Western Markets - Mobile VoD revenues by business model
• Western Markets - Mobile TV revenues by business model
• Pay TV operators - App Overview - Europe Big 5, USA and Canada
• Mobile TV and Video revenues by territory
• Global - Mobile broadcast subscribers by technology* (m)
• Western Markets - Mobile TV & Video revenues (Euro m)

Pages: 10

Tables & charts: 9

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