September 08, 2010

The move to bring digital 3D technology to the home is gaining pace and Blu-ray Disc (BD) currently offers the best way of giving consumers access to a wide range of high quality 3D content. All the major consumer electronics manufacturers are backing the technology and the 3D BD supply chain is also gearing up to make the most of this window of opportunity. However, Screen Digest research shows that while some studios are fully behind 3D, others are holding back their 'crown jewels' until the installed base of 3D hardware expands. There are real concerns that this strategic approach could cause the home entertainment sector to miss the window of opportunity that currently exists to simultaneously position packaged media at the cutting edge of new technology and to make 3D the 'killer app' that could boost BD's hitherto sluggish sales.

Highlights:

• Blu-ray Disc (BD) currently offers the best way of delivering 3D to the home
• The consumer electronics sector is fully backing 3D and the 3D supply chain is in place
• Around 70 digital 3D movies will have been released theatrically by end 2010, while 25 titles have been announced for 3D BD release.
• However most of these will be exclusively bundled with 3D hardware, significantly limiting the range available in stores
• And while some studios are actively supporting 3D, others appear to be holding back their 'crown jewels'
• If the release schedule is not ramped up quickly, the home entertainment sector could miss out on its potential 'killer app'

In this report:

• Blu-ray well positioned for home 3D
• Creating the home 3D BD environment
• 3D hardware is already available
• 3D supply chain is in place
• But where is the 3D content?
• Another 'chicken and egg' story
• Studios must move fast if 3D is to become Blu-ray's 'killer app'

 

Tables and charts included:

• Number of confirmed dedicated 3D channel launches
• 3D resolution for BD and broadcast compared
• Number of confirmed 3D BD player launches
• Number of confirmed 3D TV model launches
• 3D BD authoring houses
• Number of theatrical 3D releases by year 2005-2010
• Confirmed US 3D BD releases
• US 3D release slate by studio: theatrical v. Blu-ray

Pages: 12

Tables & charts: 8

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